Brush Strokes to Bytes: Anthropological Praxis in Business

Platypod, The CASTAC Podcast

This bonus content is a reading from Platypus, the CASTAC Blog. The full post by Matt Artz can be read at https://blog.castac.org/2024/10/brush-strokes-to-bytes-anthropological-praxis-in-business/. About the post: My research revealed how these digital platforms, despite their initial promise of democratizing the art world, often reinforced and even amplified the existing hierarchies and inequalities I later witnessed in physical spaces like Art Basel. This digital entrenchment of inequality emerged as a key challenge that demanded innovative solutions. This is because the algorithms powering these platforms tend to favor artists or gallerists who already have name recognition, a significant following, press, positive reviews, or a history of sales. This creates a self-reinforcing cycle where popular art market participants become more visible, leading to more sales and recognition, boosting their visibility even further.