542: Tracy Goodwin – How to control the conversation to increase conversions and sales in your photography business

PhotoBizX The Ultimate Wedding and Portrait Photography Business Podcast

Premium Members, click here to access this interview in the premium area.

Tracy Goodwin of www.captivatetheroom.com is a podcaster, author, coach and expert on the topic of using your voice, which she says is the most powerful and under-utilised asset you have.

And that the most important thing isn't what you say; it's how you say it.

For almost 30 years, voice has been her life. Through her voice coaching, her clients have learned how to harness the power of their voices simply by shifting sounds that were sending the wrong message.

She says people are seeking connection on a level we’ve never seen before and authenticity…both happen in your voice or not.

And that within seconds, anyone you're interacting with determines your confidence level, if you are an expert, if you are hoping I like you, or if you don't care.

In this interview, Tracy shares the tactics to help you control the conversation to increase conversions and sales in your photography business.

Here's some more of what we covered in the interview:

• Tracy's thought process before speaking
• Do you need to match the energy of your audience
• The disadvantages of sending text messages to clients instead of calling them
• Why you need to talk to your potential clients over the phone
• How to handle clients who also don't want to talk over the phone
• The need to leave voicemails for your photography clients
• Why you need to setup voicemails and be prepared to leave them
• How to setup your voicemails to guarantee bookings
• The importance of uploading a video message of yourself talking to potential clients in your socials
• How to show authenticity and attempt to connect with clients
• What is vocal matching
• Is it wise to emulate how your clients speak and act
• The dangers of mirroring how someone speaks
• What it means to ‘control the conversation, not the outcome'
• Why do we fear talking about our photography pricing
• How to overcome the fear of rejection
• How long should you pause when sharing prices during reveal sessions
• Sample spiel on how to best talk about pricing in a sales sessions
• How to handle objections in a photography sales sessions
• How to coach mums to convince dads to get invested in your photography
• The need to sound confident and believe in your product

What’s on Offer for Premium Members

If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet.

Plus, special member-only interviews.

Ten years ago, I would have said “You really need to be on video.” Five years ago, I would have said, “I'm not kidding. I know I've said it before, but we really got to find a way to get you audible or visible.” Now, I will tell you, “Your game's over if I can't hear your voice and see who you are.” – Tracy Goodwin

You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online.

Seriously, that's not all.

In addition to everything above, you'll get access and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business.

What is your big takeaway?

Following this interview, I’d love to know if you're taking anything from what Tracy shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business due to what you heard in today's episode.

Get out of the outcome. Get out of the past. Get out of the future. Get into the now and get into the conversation. Stop deciding what they're thinking. Stop the noise in your head because whatever is happening in your head, it is going to come out in your voice. – Tracy Goodwin

If you have any questions I missed, a specific question you’d like to ask Tracy or if you want to say thanks for coming on the show, feel free to add them in the comments area below.

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iTunes Reviews and Shout-outs

I check for any new iTunes or Google reviews each week, and it's always a buzz to receive these… for several reasons.

Firstly, it's confirmation that I'm on the right track with the interviews and that they are helping you improve your photography business. That's awesome!

Our voice reveals our identity. – Tracy Goodwin

Secondly, iTunes and Google are the most significant podcast search engines, and your reviews and ratings help other photographers find PhotoBizX. More listeners mean more interviews and, ultimately, a better show.

If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes or https://photobizx.com/google, and you can leave some honest feedback and a rating which will help both me and the show, and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name.

I want to find the best version of who you are, not a copy of me. – Tracy Goodwin

Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast. Email me your keywords or phrases and where you'd like me to link them.

Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy, and your phone will be perfect. Click record and tell me how PhotoBizX has impacted you and your photography business.​

Links to people, places and things mentioned in this episode:

Captivate the Room Website

Captivate the Room on Instagram

Captivate the Room on Facebook

Captivate the Room on YouTube

Tracy Goodwin on TikTok

Tracy Goodwin on LinkedIn

Captivate the Room Podcast

Captivate the Room with Your Voice by Tracy Goodwin

Thank you!

Thanks again for listening, and thanks to Tracy for coming on and sharing her thoughts, experience and advice regarding our use of voice and how to control the conversation to increase conversions and sales in any photography business.

People want to know where they stand. People want to feel safe. People want to belong. People want all of these. They want all of that connection. – Tracy Goodwin

That’s it for me this week; I hope everything is going well for you in life and business!

Thanks, and speak soon
Andrew

The post 542: Tracy Goodwin – How to control the conversation to increase conversions and sales in your photography business appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.