281. Law Firm SEO Checklist: Win Better Cases, Dominate Local Search

Personal Injury Mastermind

Chris Dreyer, CEO of Rankings, shares insider SEO secrets from PIMCON 2024

"To win the best cases, you need to show up in the best searches." - Chris Dreyer

In today’s episode of Personal Injury Mastermind, we explore the strategies that are helping top firms crush their competition in search results with CEO of Rankings, Chris Dreyer. We discuss:

• The staggering importance of Google for law firm marketing
• Google's three key factors for local rankings: relevance, distance, and prominence
• Leveraging entity SEO to outrank competitors
• The critical role of reviews in dominating local search
• Advanced link-building strategies for law firms
• Content pruning techniques to boost overall site authority
• Making your firm "click-worthy" in search results

Chris Dreyer and Rankings Details

Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency.

• Rankings: Website, Instagram, Twitter
• Chris Dreyer: Website, Instagram
• Newsletters: The Dreyer Sheet
• Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize
• Work with Rankings: Connect

Resources Mentioned

• AVVO
• Connectively (formerly HARO - Help a Reporter Out)
• Law Firm Newswire
• Local Falcon (SEO tool)

Time Stamps

00:00 Introduction and SEO Importance

01:30 Google's Local Ranking Factors

02:31 Relevance in SEO

04:13 Entity SEO and Content Strategy

06:05 The Importance of Reviews

07:49 Location and Distance in SEO

12:00 Review Quantity and Acquisition Strategies

14:09 Link-Building Tactics for Lawyers

18:27 Managing Outbound Links

19:16 Content Pruning and Crawl Budget

21:20 Click-Through Rate and Title Optimization

22:48 Key Takeaways and Conclusion

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