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E033: How I Harnessed My Story To Build The Successful $200 Million Supplement Company YOUR SUPER with Michael Kuech
Manage episode 363272102 series 2825825
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Michael is half of the powerhouse team behind Your Super, one of the biggest superfood brands in the U.S. and Europe. In just over 8 years, Your Super transformed from zero to a whopping $200 million in revenue.
But this wasn't an ordinary business venture. Michael's cancer diagnosis at age 24 inspired him and partner Kristel, to consider the power of food as medicine. After his recovery, he started experimenting with superfood mixes to boost his immunity and, with the help of his partner and now wife, Kristel de Groot, they created Your Super.
From humble beginnings in Amsterdam, Michael led the company as CEO to quickly spread across six continents, 60+ countries and was named the fastest-growing Food & Beverage company in 2021 by Inc. Magazine.
Kristel and Michael recently published their newest book Your Super Life and you can keep up with them on the top-ranking Your Super Life Podcast, their site @kristelandmichael, website, and on Instagram @kristelandmichael.
We cover:
- Building a mission after illness
- Finding a way to become empowered again
- Getting more energy with the smallest changes
- External Definition of Success vs Going Internal
- Personal Effectiveness is the measure of Truth
- Defining what happiness is to You
- What’s the worst that can happen?
- Mistakes of starting YOUR SUPER
- The Techniques for Being Authentic
- The Stigma of Illness
- The Guilt-Free Morning Routine for looking after Yourself
- Breaking Into the US Market
- How to Harness Superfoods
- Writing Out Your Mission Every Day
And for more high-performance tools & insights join me over
- on Instagram HERE
- on LinkedIn HERE
We are so proud to have teamed up with OPUS, an opportunity community for decision-makers to develop the type of network, that tribe of like-minded legends going through the same challenges, in order to accelerate your business or career.
Find out more and apply HERE
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