Hoofbeats and Hashtags: A Ride to Online Influence with Jim Greendyk

Pegasus Podcast

This episode is brought to you by Zoetis.
Jim Greendyk did not grow up riding horses. Yet that didn't stop him from becoming one of social media's most vetted reining trainers.
Together with Pegasus Podcast cohosts Jen and Sam, Jim takes you through the remarkable narrative of a man who found his calling amongst horses, crafting an online space at ReiningMasterclass.com where fellow equestrians can hone their skills.
Embarking on a quest for authenticity, we discuss the trials and triumphs of building a credible personal brand within the equestrian industry.
We examine the landscape of online mentorship and the impact of content creation during a time as challenging as the pandemic.
Join us as we share insights into the commitment behind the curtain, and how Jim's YouTube channel and social media ventures have transcended mere passion projects, evolving into an influential digital presence with a global reach.
Lastly, we touch on the ethos of community within the horse training world, where Jim's masterclasses become a nexus for connection and education. Reflecting on the social media marketing strategies that have transformed how enthusiasts interact and learn, this episode is a testament to the power of genuine engagement.
In this episode, we discuss:

• Why investing thousands a month in Instagram marketing can be worth it.
• How social media success doesn't grow overnight when it seems it does.
• Why Jim shares so much training for free.
• And more.

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🐴 This episode is brought to you by Pegasus, the first modern event management system that makes it easy to host and run equestrian events. Sign up for early access at www.thepegasus.app.
Be sure to follow Pegasus on LinkedIn, Instagram, Facebook, TikTok and subscribe to The Oxer, the #1 weekly newsletter for global equestrian industry happenings. 🗞️

Kapitel

1. From Novice to Competitive Rider (00:00:00)

2. Growing Through Mentorship and Hard Questions (00:06:34)

3. Importance of Experience and Building Credibility (00:14:29)

4. Starting a YouTube Channel and Content Creation (00:24:50)

5. Horses, Amish Training, and Online Success (00:33:41)

6. Social Media, Ethics, and Online Backlash (00:39:57)

7. Social Media's Global Impact (00:42:35)

8. Equestrian Industry Social Media Marketing (00:48:19)

9. Masterclass for Training Horses (00:58:50)

10. RV Rental, Horse Boarding, Catered Meals (01:03:08)