Culips English Podcast: Practical English Learning Made Fun Learn and Explore: Join Culips for an exciting English learning journey. Our podcast focuses on teaching English idioms, slang, and phrasal verbs through fun and engaging conversations. Each episode helps you master English for real-life situations. Unique Learning Experience: Culips stands out by blending language skills with cultural insights. Our diverse hosts make learning relatable, covering a variety of everyday topics. You’ll ...
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Marketing Dynamics
Manage episode 157294965 series 1217282
Inhalt bereitgestellt von Pearson Education. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Pearson Education oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
This is a Podcast based on the marketing concept/orientation. Its starting point is the Levitt view that in order to understand and meet the needs and wants of customers organisations need to understand the industry they are situated in. His famous example is the American railways who through of themselves as in the railway industry rather than the transport industry and as a result lost sight of their customers and indeed lost them to competitors. The Podcast brings this up to date with Steam (heritage) Railways as an example. They are mainly run by enthusiasts but they who actually only make up 5% of their business. They have recognised that they are in the leisure industry and not running as a steam railway therefore they attract a wide range of customers. In this Podcast the General Manager of one such railway, The East Lancashire Railway explains how the product offerings recognise and meet the needs and wants of a wide range of customers.
…
continue reading
25 Episoden
Manage episode 157294965 series 1217282
Inhalt bereitgestellt von Pearson Education. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Pearson Education oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
This is a Podcast based on the marketing concept/orientation. Its starting point is the Levitt view that in order to understand and meet the needs and wants of customers organisations need to understand the industry they are situated in. His famous example is the American railways who through of themselves as in the railway industry rather than the transport industry and as a result lost sight of their customers and indeed lost them to competitors. The Podcast brings this up to date with Steam (heritage) Railways as an example. They are mainly run by enthusiasts but they who actually only make up 5% of their business. They have recognised that they are in the leisure industry and not running as a steam railway therefore they attract a wide range of customers. In this Podcast the General Manager of one such railway, The East Lancashire Railway explains how the product offerings recognise and meet the needs and wants of a wide range of customers.
…
continue reading
25 Episoden
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