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Pick a Framework, Not a Tool: The Value of Being a Trusted Prescriber | Results Selling Framework Podcast Episode 11
Manage episode 474621690 series 3650967
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Join Keith Marchiano, Senior Executive Coach for the Results Selling Framework (RSF) podcast.
In this episode Matt Lee, the Security & Compliance - Senior Director at Pax8, joins Keith to explore the art of selling cybersecurity services by positioning yourself as the expert.
Learn how to build lasting client relationships by focusing on frameworks and strategies rather than just showcasing tools.
Discover the key to becoming a trusted prescriber and elevating your sales approach.
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CONNECT WITH THE HOST
Keith Marchiano | Senior Executive Coach | Pax8
https://www.linkedin.com/in/keithmarchiano
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CONNECT WITH GUEST
Matt Lee | CISSP | CCSP | PNPT | Security & Compliance - Senior Director | Pax8
LinkedIn: cybermattlee
YouTube: youtube/cybermattlee
Website: cybermattlee.com
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