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Pax8 Academy Live

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Academy Live is dedicated to helping businesses set up and strengthen their operations. Our hosts Rex Frank, Chris Kaiser, and Bessie Nolan help you set up the foundation of your business by walking you through practical insights and tips on business fundamentals through bite-sized pieces of what the Academy team at Pax8 offers!
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Join Keith Marchiano, Senior Executive Coach & Program Manager for Sales Enablement at Pax8, for the Results Selling Framework (RSF) podcast. The RSF provides a robust foundation designed to enhance your engagements with potential prospects and existing clients. This strategy can revolutionize your MSP’s sales approach, helping you connect with buyers and understand the problems their businesses face. Tune in to learn how to elevate your sales game and achieve better results through a proven ...
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Keep track of the ever-changing Cloud technology landscape with Umbrellar's podcast featuring the latest in tech news and views from partners across New Zealand. We uncover how our comprehensive partner network of resellers and affiliates are driving forward the NZ Cloud Economy, find out what's keeping them up at night, and the technology transformations that have them excited about building the tech for tomorrow's world.
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Join us for another episode of Academy Live as we dive into the complex world of taxes for managed service providers (MSPs), featuring esteemed guest Bradley Gross. Tax season is coming, so in this conversation we'll explore key considerations and practical tips to help MSPs navigate tax-related challenges and ensure compliance with regulations. 🔎 …
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You’ve got questions — and we’ve got answers. Welcome to Academy Live! In this episode, Rex Frank, Chris Kaiser, and Bessie Nolan tackle the questions they get asked all the time — from how to start your MSP, to building a winning stack, joining peer groups, getting security coaching, and where to find legit business mentorship. 🔑 Key Topics Covere…
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Welcome to Academy Live! In this episode, we invite Juan Fernandez, Channel Chief at SuperOps to deep dive into how MSPs should be leveraging AI. Join us for a journey into the future as we discuss how to prepare and evolve in this ever-changing landscape. 🔑 Key Topics Covered: ✅ The future of MSPs and AI ✅ AI Enabled Hardware ✅ How are we using AI…
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In this episode of Academy Live, we’re joined by Jaime Gonzalez, CISM and Head of Client Partnerships at OttimoCyber.com, to break down how cyber liability works, common misconceptions about policy coverage, and how to approach the conversation with your clients—especially before a breach occurs. If you've ever heard a client say, “I’ve got cyber i…
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Pax8 Voyager Alliance has officially launched! Curious about how the Pax8 Voyager Alliance can fuel your success? We’ve got you covered… Welcome to Academy Live! Craig Donovan, Chief Experience Officer at Pax8 joins us to demonstrate how this innovative partner program is designed to grow with your ambitions, offering a scalable, strategic path to …
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In this episode of Academy Live, Zac Paulson, Director of Product and Strategy at ABM Technology Group, shares the compelling case study of how TrueIT launched TruNorth—a new business created by collaborating with MSPs to deliver services beyond the traditional scope. You’ll hear how TrueIT identified unmet market needs, developed unique solutions,…
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Are you ready to elevate your MSP business and mindset? We’ve got you covered… Welcome to Academy Live! Today, we chat with Damien Stevens, the host of the MSP Mindset Podcast: The podcast for MSP owners and CEOs looking to elevate themselves and their MSP by improving their mindset. In this episode, Damien will share his insights from his journey …
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Are you ready to elevate your MSP business and mindset? We’ve got you covered… Welcome to Academy Live! Today, we chat with Damien Stevens, the host of the MSP Mindset Podcast: The podcast for MSP owners and CEOs looking to elevate themselves and their MSP by improving their mindset. In this episode, Damien will share his insights from his journey …
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In this episode, join Keith Marchiano for a conversation with Kevin Hughes, Strategic Advisor at Ascentient. They discuss the process of selling IT services, including asking for introductions, planning with the client, and getting decision-makers in the room to avoid stalled deals. Kevin shares his journey from sales admin to revenue leader, empha…
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Are your financial statements set up for success? 📊 In this episode of Academy Live session, we’re breaking down best practices for organizing your financial data to align with industry standards. Join Chris Brown, Executive Coach at Pax8, as he walks you through: ✅ Why structuring financial data by Business Units matters ✅ How to allocate fully lo…
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Planning to attend an upcoming conference? We’ve got you covered… Welcome to Academy Live! Join Bessie as she walks through key strategies to help you get the most out of any conference experience. In this episode, we’ll cover everything from choosing the right conference to attending, to tips for travel, and how to maximize networking and learning…
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Not sure which professional development path is right for your role? We've got you covered... Welcome to Academy Live! In this episode, Bessie breaks down the ideal learning paths tailored to your specific role within your company. Whether you’re a service manager, engineer, project manager, or in sales and marketing, discover the exact Pax8 Academ…
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The hiring landscape is evolving, and staying competitive in 2025 which means companies need to have a solid recruitment strategy. Don’t know where to start? We’ve got you covered… welcome to Academy Live! In this episode, we’ll break down the key elements of attracting and retaining top talent, while also optimizing your hiring process. 🔑 Key Topi…
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Running a profitable MSP business isn’t just about great service—it’s about strategy. In this episode of Academy Live, we’re joined by one of the industry’s most experienced MSP authorities, Erick Simpson of Channel Mastered to break down the key elements that make up MSP profitability. 🔑 Key Topics Covered: ✅ Strategies for running a profitable MS…
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Dive into the latest episode featuring an insightful conversation with Brian Weiss, CEO of iTech, where we explore the entrepreneurial journey, the evolution from personalized tech services to embracing industry-wide frameworks, and the profound impact of community engagement. Tune in for a thought-provoking journey through pivotal milestones—like …
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In this episode of Academy Live, we are talking all about Dynamics 365 Business Central with special guest Robert Pope, the VP of Business Applications at Pax8. Learn how this all-in-one business management solution can streamline your operations, enhance productivity, and drive growth for your business. 🔑 Key Topics Covered: ✅ Overview of Dynamics…
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Ready to take your business to the next level? We’ve got you covered… Welcome to Academy Live! In this episode, we dive into all that Pax8 Academy has to offer, giving you the tools and support you need to propel your MSP forward. From on-demand learning to expert business coaching, discover how Academy helps you sharpen your skills and grow your b…
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Are you working in your company, but not on your company? We've got you covered! Welcome to Academy Live! In this episode, we chat with Oli Thordarson, President & CEO of Alvaka, to explore the critical steps in growing and maturing your business. 🔑 Key Topics Covered: ✅ The importance of focusing on your value proposition over just your tools ✅ Cr…
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Welcome to Academy Live! In this episode, Brittan Trembley Benton joins us to chat about the best of Copilot. 🔎 Key Topics Covered: ✅ What is Copilot? ✅ Key Features of Copilot ✅ How to Use M365 Copilot ✅ Is Copilot Worth the Hype? ✅How Should MSPs be leveraging Copilot? 👥 Join us as we navigate the intricacies of M365 Copilot, empowering MSPs to l…
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We all know the importance of speaking to the right contact when selling - but are you talking to ALL the right contacts? Join Keith Marchiano and Pete Busam as they explain how to connect with multiple buyer personas within your target client profile. Learn about the significance of brand recognition and how to complement your relationship-buildin…
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In this episode, Keith Marchiano interviews Rex Frank, a visionary in the MSP space and VP of Academy at Pax8. They discuss the evolution of the IT services industry, the importance of attending industry events, and the future of AI in the MSP realm. Rex shares his journey from technician to service executive and the lessons learned along the way. …
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🗓️This week on Academy Live we will delve into the intricacies of account management for MSPs. Join our esteemed special guest Zac Paulson from ABM Technology Group, as he unravels the secrets to optimizing your account management processes. 👤 Zac Paulson brings his wealth of experience from ABM Technology Group to the forefront, sharing invaluable…
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⚙️ Ready to elevate your business operations with Microsoft NCE? In this week's episode of Academy Live, we unpack the power of Microsoft's New Commerce Experience (NCE) platform, delving into what it is, why it's crucial, must-know updates, and how to harness its full potential for your business success. 🌐💻 🌟 What is Microsoft NCE? Get a comprehen…
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Welcome to this week's episode of Academy Live where we will explore the world of business success strategies. 🎯✨ Let's learn the nuances and commonalities between Goals, Rocks, OKRs, and the famed SMART Goals framework. Discover why goals are the compass of leadership, steering both companies and employees toward greatness. Uncover the pivotal rol…
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Security isn’t just a mindset—it’s a lifestyle. In this episode of Academy Live, hosts Rex and Bessie are joined by Pax8 executive coaches James LaVine and Rich Richardson to explore what it means to embrace a security lifestyle as an MSP. 🔑 Key Topics Covered: ✅ The origins of Pax8’s Security Program ✅ What makes security coaching unique ✅ The "li…
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Welcome to Academy Live, the show that brings you the latest insights and strategies on personal and professional development! In this episode, we'll discuss how sales people are trained, not born. 🔑 Key Topics Covered: ✅ Learning Curves in Sales ✅ Characteristics That Make a Good Sales Person ✅ Selling to Your Perfect Client ✅ What are the biggest…
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This week on Academy Live, Rex, Bessie and Chris invite on 'Sales Pitch' host, Keith Marchiano to discuss MSP selling strategies, Academy courses to help you elevate your sales skills and start discussing the Result Selling Framework, which is an upcoming course that will be a comprehensive guide to help MSPs shift their mindset from selling to sol…
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Welcome to Academy Live, the show that brings you the latest insights and strategies on personal and professional development! In this episode, we'll introduce you to our amazing hosts, Rex Frank, Chris Kaiser, and Bessie Nolan while they share their real world experience with you. Then they'll dive into the details of our flagship educational prog…
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In this episode of the Results Selling Framework podcast, Keith Marchiano and James LaVine explore how MSPs can effectively sell cybersecurity solutions, the importance of understanding AI integration, and the need for a solid security framework to protect clients from emerging threats in both spheres. AI readiness is critical for MSPs, and cyberse…
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Join Keith Marchiano and Jonathan Cox as they dig into the future of automation and AI in sales. Learn why having a solid sales process before implementing tools is non-negotiable and how the balance between automation and the human touch in sales interactions can set you apart. In the face of the golden opportunity of AI, it's pivotal that we unde…
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In this engaging podcast episode, Keith Marchiano and Maria Armstrong discuss the unique challenges and experiences of women in sales. Maria shares her journey into sales, the importance of empathy, and the generational shifts in perceptions of women in the industry. Discover strategies for MSPs to generate quick wins by analyzing client needs and …
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It's Women's History Month! Keith Marchiano and Jennifer Evans, Operations Solutions Consultant 4 at Pax8 are here discuss the ongoing challenges women face in the sales industry. Join them as they explore the advantages and disadvantages women encounter in sales roles and share personal stories of overcoming obstacles - all while maintaining that …
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In this episode of the Results Selling Framework podcast, Keith Marchiano and Chris McDonell discuss the essential skills needed for sales success - active listening, effective communication, and a structured onboarding process as well as the significance of emotional intelligence and genuine communication in building relationships with prospects. …
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In this episode, Keith Marchiano and Jake Gipson discuss the importance of setting clear and attainable sales goals for the new year, emphasizing the need for consistency, accountability, and strategic planning for driving growth in sales. Jacob Gipson is the Manager of Enablement Programs at Pax8, where he leads initiatives that empower sales team…
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Join Keith Marchiano, Senior Executive Coach at Pax8 Academy, and Jeremy Nelson, Sales Coaching Manager at Pax8, as they dive into the crucial steps for planning new managed recurring revenue in the upcoming year. With Jeremy's extensive experience in running MSPs and sales, this episode is packed with valuable insights on setting clear goals and k…
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Join Keith Marchiano, Senior Executive Coach for the Results Selling Framework (RSF) podcast. In this episode, we delve into the world of sales and leadership. Sara Ehrich shares her incredible journey from office manager to Chief Operations Officer of an MSP. She and Keith discuss the importance of a sales playbook, role-playing scenarios, and key…
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Join Keith Marchiano, Senior Executive Coach for the Results Selling Framework (RSF) podcast. This week, Michael L. Giuffrida, the President at Kyber Security teams up with Keith to discuss his journey from IT engineer to business development expert, offering insights into building a positive sales mindset and the importance of reducing risk throug…
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Join Keith Marchiano, Senior Executive Coach for the Results Selling Framework (RSF) podcast. In this episode Matt Lee, the Security & Compliance - Senior Director at Pax8, joins Keith to explore the art of selling cybersecurity services by positioning yourself as the expert. Learn how to build lasting client relationships by focusing on frameworks…
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Join us in this insightful episode as Keith Marchiano sits down with Conor Geiger, Sales Manager at Creative Computer Solutions, an MSP based in Vancouver, Washington. Together, they dive deep into the art of prospecting and share actionable tips to help you create familiarity and spark curiosity with potential clients. Understanding the challenges…
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Join Keith Marchiano, Senior Executive Coach for the Results Selling Framework (RSF) podcast. In this episode, James LaVine joins Keith to dive deep into the nuanced world of attracting clients. The two will explore the strategic approaches that separate marketing from prospecting, yet show how they can complement each other to create a powerful cl…
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Join Keith Marchiano, Senior Executive Coach for the Results Selling Framework (RSF) podcast. This episode will show you how to use our Discovery Guide template to collect all the data you have gathered up to this point into an organized form to help make your sales process clear and concise. The last thing you want is for all your valuable informa…
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Join Keith Marchiano, Senior Executive Coach for the Results Selling Framework (RSF) podcast. In this episode, we delve into the art of leveraging proof points to not only support your sales narrative but also to convincingly demonstrate your ability to meet and exceed client expectations. You will learn to craft compelling proof points that resona…
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Join Keith Marchiano, Senior Executive Coach for the Results Selling Framework (RSF) podcast. On this episode, we focus on effectively communicating the unique value of your business. You'll learn to align with your prospect's decision criteria and empathetically connect, akin to a trusted guide. As we continue to explore the power of utilizing the…
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Join Keith Marchiano, Senior Executive Coach for the Results Selling Framework (RSF) podcast. In this episode, Keith teams up with James LaVine to discuss the topic of understanding the prospect buying process. Understanding the Prospect Buying Process is a key part of the Pax8 Results Selling Framework program. In this episode, we'll focus on prac…
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Join Keith Marchiano, Senior Executive Coach for the Results Selling Framework (RSF) podcast. In this episode, Keith teams up with Jeremy Nelson to discuss the topic of uncovering prospect needs. Come along and take a deep dive into the world of your buyers' needs within the context of the Results Selling Framework. As we explore this topic, you'll…
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Join Keith Marchiano, Senior Executive Coach for the Results Selling Framework (RSF) podcast. In this episode, Keith teams up with James LaVine to discuss the topic of understanding buyer personas. You've netted a lead or a referral, initiated contact, and started to establish a connection by attentively listening to your prospect's issues. It's te…
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Join Keith Marchiano, Senior Executive Coach for the Results Selling Framework (RSF) podcast. In this episode, Keith teams up with Jeremy Nelson to introduce us to the Results Selling Framework. Consider the daily grind of managing your service business - the expectations of seeing a significant ROI, and the fatigue that sets in when yet another sa…
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Join Keith Marchiano, Senior Executive Coach for the Results Selling Framework (RSF) podcast. In this episode, Keith teams up with James LaVine to discuss the topic of "Why Use the Results Selling Framework?" The RSF is a foundation to enhance your engagements with potential prospects and existing clients. It's a strategy that can revolutionize you…
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It's easy to move into the cloud but what about ongoing management? Who's got the time or the experience for that? Short answer - Umbrellar. Adrian and Rob explain how to get the cloud environment you were 'sold' on the brochure and the advantages of having a crack team of cloud specialists at your beck and call.…
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