Academy Live is dedicated to helping businesses set up and strengthen their operations. Our hosts Rex Frank, Chris Kaiser, and Bessie Nolan help you set up the foundation of your business by walking you through practical insights and tips on business fundamentals through bite-sized pieces of what the Academy team at Pax8 offers!
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Join Keith Marchiano, Senior Executive Coach & Program Manager for Sales Enablement at Pax8, for the Results Selling Framework (RSF) podcast. The RSF provides a robust foundation designed to enhance your engagements with potential prospects and existing clients. This strategy can revolutionize your MSP’s sales approach, helping you connect with buyers and understand the problems their businesses face. Tune in to learn how to elevate your sales game and achieve better results through a proven ...
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Keep track of the ever-changing Cloud technology landscape with Umbrellar's podcast featuring the latest in tech news and views from partners across New Zealand. We uncover how our comprehensive partner network of resellers and affiliates are driving forward the NZ Cloud Economy, find out what's keeping them up at night, and the technology transformations that have them excited about building the tech for tomorrow's world.
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Optimizing Tax Planning: Strategies for MSP Success | Pax 8 - Academy Live Podcast Episode 24
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57:34Join us for another episode of Academy Live as we dive into the complex world of taxes for managed service providers (MSPs), featuring esteemed guest Bradley Gross. Tax season is coming, so in this conversation we'll explore key considerations and practical tips to help MSPs navigate tax-related challenges and ensure compliance with regulations. 🔎 …
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Small Business Security in the Age of AI | Results Selling Framework Podcast Episode 25
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40:35Von Pax8
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Your MSP Questions, Answered: Stack, Security, Coaching & Community | Pax8 - Academy Live Podcast Episode 23
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28:44You’ve got questions — and we’ve got answers. Welcome to Academy Live! In this episode, Rex Frank, Chris Kaiser, and Bessie Nolan tackle the questions they get asked all the time — from how to start your MSP, to building a winning stack, joining peer groups, getting security coaching, and where to find legit business mentorship. 🔑 Key Topics Covere…
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How MSPs Should Leverage AI | Pax8 - Academy Live Podcast Episode 22
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53:24Welcome to Academy Live! In this episode, we invite Juan Fernandez, Channel Chief at SuperOps to deep dive into how MSPs should be leveraging AI. Join us for a journey into the future as we discuss how to prepare and evolve in this ever-changing landscape. 🔑 Key Topics Covered: ✅ The future of MSPs and AI ✅ AI Enabled Hardware ✅ How are we using AI…
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Top 5 Cyber Insurance Must-Knows for MSPs: Common Exclusions & How to Vet Policy Providers | Pax8 - Academy Live Podcast Episode 21
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24:17In this episode of Academy Live, we’re joined by Jaime Gonzalez, CISM and Head of Client Partnerships at OttimoCyber.com, to break down how cyber liability works, common misconceptions about policy coverage, and how to approach the conversation with your clients—especially before a breach occurs. If you've ever heard a client say, “I’ve got cyber i…
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Why Choose Pax8 Voyager Alliance? | Pax8 - Academy Live Podcast Episode 20
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37:41Pax8 Voyager Alliance has officially launched! Curious about how the Pax8 Voyager Alliance can fuel your success? We’ve got you covered… Welcome to Academy Live! Craig Donovan, Chief Experience Officer at Pax8 joins us to demonstrate how this innovative partner program is designed to grow with your ambitions, offering a scalable, strategic path to …
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How to Leverage Strategic Partnerships: A New Business Model for MSPs | Pax8 - Academy Live Podcast Episode 19
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27:48In this episode of Academy Live, Zac Paulson, Director of Product and Strategy at ABM Technology Group, shares the compelling case study of how TrueIT launched TruNorth—a new business created by collaborating with MSPs to deliver services beyond the traditional scope. You’ll hear how TrueIT identified unmet market needs, developed unique solutions,…
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Data, AI & the MSP Landscape in 2025 | Pax8 - Academy Live Podcast Episode 18
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50:13Are you ready to elevate your MSP business and mindset? We’ve got you covered… Welcome to Academy Live! Today, we chat with Damien Stevens, the host of the MSP Mindset Podcast: The podcast for MSP owners and CEOs looking to elevate themselves and their MSP by improving their mindset. In this episode, Damien will share his insights from his journey …
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Insights from the Top 100 MSPs with MSP Mindset | Pax8 - Academy Live Podcast Episode 17
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49:22Are you ready to elevate your MSP business and mindset? We’ve got you covered… Welcome to Academy Live! Today, we chat with Damien Stevens, the host of the MSP Mindset Podcast: The podcast for MSP owners and CEOs looking to elevate themselves and their MSP by improving their mindset. In this episode, Damien will share his insights from his journey …
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Just Ask, Just Grow: Inside Ascentient’s Sales Process | Results Selling Framework Podcast Episode 24
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51:44In this episode, join Keith Marchiano for a conversation with Kevin Hughes, Strategic Advisor at Ascentient. They discuss the process of selling IT services, including asking for introductions, planning with the client, and getting decision-makers in the room to avoid stalled deals. Kevin shares his journey from sales admin to revenue leader, empha…
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Financial Data Done Right: Best Practices to Align with Industry Standards | Pax8 - Academy Live Podcast Episode 16
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24:42Are your financial statements set up for success? 📊 In this episode of Academy Live session, we’re breaking down best practices for organizing your financial data to align with industry standards. Join Chris Brown, Executive Coach at Pax8, as he walks you through: ✅ Why structuring financial data by Business Units matters ✅ How to allocate fully lo…
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How To Prepare for a Conference | Pax8 - Academy Live Podcast Episode 15
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41:09Planning to attend an upcoming conference? We’ve got you covered… Welcome to Academy Live! Join Bessie as she walks through key strategies to help you get the most out of any conference experience. In this episode, we’ll cover everything from choosing the right conference to attending, to tips for travel, and how to maximize networking and learning…
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Professional Development for Every Role at Your MSP | Pax8 - Academy Live Podcast Episode 14
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46:09Not sure which professional development path is right for your role? We've got you covered... Welcome to Academy Live! In this episode, Bessie breaks down the ideal learning paths tailored to your specific role within your company. Whether you’re a service manager, engineer, project manager, or in sales and marketing, discover the exact Pax8 Academ…
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Hiring in 2025 | Pax8 - Academy Live Podcast Episode 13
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27:48The hiring landscape is evolving, and staying competitive in 2025 which means companies need to have a solid recruitment strategy. Don’t know where to start? We’ve got you covered… welcome to Academy Live! In this episode, we’ll break down the key elements of attracting and retaining top talent, while also optimizing your hiring process. 🔑 Key Topi…
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Helping MSPs Run Profitable Businesses | Pax8 - Academy Live Podcast Episode 12
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30:30Running a profitable MSP business isn’t just about great service—it’s about strategy. In this episode of Academy Live, we’re joined by one of the industry’s most experienced MSP authorities, Erick Simpson of Channel Mastered to break down the key elements that make up MSP profitability. 🔑 Key Topics Covered: ✅ Strategies for running a profitable MS…
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How Sales, Community, and Reinvention Drove iTech’s Success | Results Selling Framework Podcast Episode 23
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41:26Dive into the latest episode featuring an insightful conversation with Brian Weiss, CEO of iTech, where we explore the entrepreneurial journey, the evolution from personalized tech services to embracing industry-wide frameworks, and the profound impact of community engagement. Tune in for a thought-provoking journey through pivotal milestones—like …
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All About Dynamics 365 Business Central | Pax8 - Academy Live Podcast Episode 11
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31:30In this episode of Academy Live, we are talking all about Dynamics 365 Business Central with special guest Robert Pope, the VP of Business Applications at Pax8. Learn how this all-in-one business management solution can streamline your operations, enhance productivity, and drive growth for your business. 🔑 Key Topics Covered: ✅ Overview of Dynamics…
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Fuel Your Growth with Pax8 Academy | Pax8 - Academy Live Podcast Episode 10
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46:36Ready to take your business to the next level? We’ve got you covered… Welcome to Academy Live! In this episode, we dive into all that Pax8 Academy has to offer, giving you the tools and support you need to propel your MSP forward. From on-demand learning to expert business coaching, discover how Academy helps you sharpen your skills and grow your b…
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From Startup To Scale-Up | Pax8 - Academy Live Podcast Episode 9
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46:55Are you working in your company, but not on your company? We've got you covered! Welcome to Academy Live! In this episode, we chat with Oli Thordarson, President & CEO of Alvaka, to explore the critical steps in growing and maturing your business. 🔑 Key Topics Covered: ✅ The importance of focusing on your value proposition over just your tools ✅ Cr…
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The Best of Copilot | Pax8 - Academy Live Podcast Episode 8
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57:34Welcome to Academy Live! In this episode, Brittan Trembley Benton joins us to chat about the best of Copilot. 🔎 Key Topics Covered: ✅ What is Copilot? ✅ Key Features of Copilot ✅ How to Use M365 Copilot ✅ Is Copilot Worth the Hype? ✅How Should MSPs be leveraging Copilot? 👥 Join us as we navigate the intricacies of M365 Copilot, empowering MSPs to l…
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Improve Your Marketing & Sales by Talking to ALL the Right People | Results Selling Framework Podcast Episode 22
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47:02We all know the importance of speaking to the right contact when selling - but are you talking to ALL the right contacts? Join Keith Marchiano and Pete Busam as they explain how to connect with multiple buyer personas within your target client profile. Learn about the significance of brand recognition and how to complement your relationship-buildin…
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Preparing for Beyond, Embracing AI, and Busting Through Your Next Plateau | Results Selling Framework Podcast Episode 21
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36:21In this episode, Keith Marchiano interviews Rex Frank, a visionary in the MSP space and VP of Academy at Pax8. They discuss the evolution of the IT services industry, the importance of attending industry events, and the future of AI in the MSP realm. Rex shares his journey from technician to service executive and the lessons learned along the way. …
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Maximizing Account Management Efficiency | Pax8 - Academy Live Podcast Episode 7
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55:24🗓️This week on Academy Live we will delve into the intricacies of account management for MSPs. Join our esteemed special guest Zac Paulson from ABM Technology Group, as he unravels the secrets to optimizing your account management processes. 👤 Zac Paulson brings his wealth of experience from ABM Technology Group to the forefront, sharing invaluable…
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Mastering Microsoft NCE | Pax8 - Academy Live Podcast Episode 6
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49:20⚙️ Ready to elevate your business operations with Microsoft NCE? In this week's episode of Academy Live, we unpack the power of Microsoft's New Commerce Experience (NCE) platform, delving into what it is, why it's crucial, must-know updates, and how to harness its full potential for your business success. 🌐💻 🌟 What is Microsoft NCE? Get a comprehen…
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Goal-Setting Mastery | Pax8 - Academy Live Podcast Episode 5
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50:42Welcome to this week's episode of Academy Live where we will explore the world of business success strategies. 🎯✨ Let's learn the nuances and commonalities between Goals, Rocks, OKRs, and the famed SMART Goals framework. Discover why goals are the compass of leadership, steering both companies and employees toward greatness. Uncover the pivotal rol…
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Security as a Lifestyle for MSPs | Pax8 - Academy Live Podcast Episode 4
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24:49Security isn’t just a mindset—it’s a lifestyle. In this episode of Academy Live, hosts Rex and Bessie are joined by Pax8 executive coaches James LaVine and Rich Richardson to explore what it means to embrace a security lifestyle as an MSP. 🔑 Key Topics Covered: ✅ The origins of Pax8’s Security Program ✅ What makes security coaching unique ✅ The "li…
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Sales Guidance for MSPs | Pax8 - Academy Live Podcast Episode 3
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49:54Welcome to Academy Live, the show that brings you the latest insights and strategies on personal and professional development! In this episode, we'll discuss how sales people are trained, not born. 🔑 Key Topics Covered: ✅ Learning Curves in Sales ✅ Characteristics That Make a Good Sales Person ✅ Selling to Your Perfect Client ✅ What are the biggest…
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Results Selling Framework for MSPs: Improve Your Sales Approach Today! | Pax8 - Academy Live Podcast Episode 2
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53:55This week on Academy Live, Rex, Bessie and Chris invite on 'Sales Pitch' host, Keith Marchiano to discuss MSP selling strategies, Academy courses to help you elevate your sales skills and start discussing the Result Selling Framework, which is an upcoming course that will be a comprehensive guide to help MSPs shift their mindset from selling to sol…
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Welcome to Academy Live! | Pax8 - Academy Live Podcast
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45:30Welcome to Academy Live, the show that brings you the latest insights and strategies on personal and professional development! In this episode, we'll introduce you to our amazing hosts, Rex Frank, Chris Kaiser, and Bessie Nolan while they share their real world experience with you. Then they'll dive into the details of our flagship educational prog…
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Selling AI Preparedness & Cybersecurity | Results Selling Framework Podcast Episode 20
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43:00In this episode of the Results Selling Framework podcast, Keith Marchiano and James LaVine explore how MSPs can effectively sell cybersecurity solutions, the importance of understanding AI integration, and the need for a solid security framework to protect clients from emerging threats in both spheres. AI readiness is critical for MSPs, and cyberse…
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Balancing Automation & Trust: Implementing AI in Sales | Results Selling Framework Podcast Episode 19
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43:38Join Keith Marchiano and Jonathan Cox as they dig into the future of automation and AI in sales. Learn why having a solid sales process before implementing tools is non-negotiable and how the balance between automation and the human touch in sales interactions can set you apart. In the face of the golden opportunity of AI, it's pivotal that we unde…
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Whitespace Analysis - Using Sales to Solve Client Problems | Results Selling Framework Podcast Episode 18
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54:07In this engaging podcast episode, Keith Marchiano and Maria Armstrong discuss the unique challenges and experiences of women in sales. Maria shares her journey into sales, the importance of empathy, and the generational shifts in perceptions of women in the industry. Discover strategies for MSPs to generate quick wins by analyzing client needs and …
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Embracing Your Strengths - Women in Sales | Results Selling Framework Episode 17
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35:57It's Women's History Month! Keith Marchiano and Jennifer Evans, Operations Solutions Consultant 4 at Pax8 are here discuss the ongoing challenges women face in the sales industry. Join them as they explore the advantages and disadvantages women encounter in sales roles and share personal stories of overcoming obstacles - all while maintaining that …
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Building Sales Skills | Results Selling Framework Podcast Episode 16
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44:23In this episode of the Results Selling Framework podcast, Keith Marchiano and Chris McDonell discuss the essential skills needed for sales success - active listening, effective communication, and a structured onboarding process as well as the significance of emotional intelligence and genuine communication in building relationships with prospects. …
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Setting Sales Resolution Goals | Results Selling Framework Podcast Episode 15
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32:32In this episode, Keith Marchiano and Jake Gipson discuss the importance of setting clear and attainable sales goals for the new year, emphasizing the need for consistency, accountability, and strategic planning for driving growth in sales. Jacob Gipson is the Manager of Enablement Programs at Pax8, where he leads initiatives that empower sales team…
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Pax8 Academy's Annual Sales Action Plan | Results Selling Framework Podcast Episode 14
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48:11Join Keith Marchiano, Senior Executive Coach at Pax8 Academy, and Jeremy Nelson, Sales Coaching Manager at Pax8, as they dive into the crucial steps for planning new managed recurring revenue in the upcoming year. With Jeremy's extensive experience in running MSPs and sales, this episode is packed with valuable insights on setting clear goals and k…
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Escape the Blame Game - Building a Successful Ops/Sales Partnership | Results Selling Framework Podcast Episode 13
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40:16Join Keith Marchiano, Senior Executive Coach for the Results Selling Framework (RSF) podcast. In this episode, we delve into the world of sales and leadership. Sara Ehrich shares her incredible journey from office manager to Chief Operations Officer of an MSP. She and Keith discuss the importance of a sales playbook, role-playing scenarios, and key…
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Do Your Prospects Care About Cyber Security? | Results Selling Framework Podcast Episode 12
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52:28Join Keith Marchiano, Senior Executive Coach for the Results Selling Framework (RSF) podcast. This week, Michael L. Giuffrida, the President at Kyber Security teams up with Keith to discuss his journey from IT engineer to business development expert, offering insights into building a positive sales mindset and the importance of reducing risk throug…
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Pick a Framework, Not a Tool: The Value of Being a Trusted Prescriber | Results Selling Framework Podcast Episode 11
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54:20Join Keith Marchiano, Senior Executive Coach for the Results Selling Framework (RSF) podcast. In this episode Matt Lee, the Security & Compliance - Senior Director at Pax8, joins Keith to explore the art of selling cybersecurity services by positioning yourself as the expert. Learn how to build lasting client relationships by focusing on frameworks…
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Prospecting for MSPs that ACTUALLY Work | Results Selling Framework Podcast Episode 10
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43:50Join us in this insightful episode as Keith Marchiano sits down with Conor Geiger, Sales Manager at Creative Computer Solutions, an MSP based in Vancouver, Washington. Together, they dive deep into the art of prospecting and share actionable tips to help you create familiarity and spark curiosity with potential clients. Understanding the challenges…
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The Art of Attraction: Marketing vs. Prospecting | Results Selling Framework Podcast Episode 9
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38:19Join Keith Marchiano, Senior Executive Coach for the Results Selling Framework (RSF) podcast. In this episode, James LaVine joins Keith to dive deep into the nuanced world of attracting clients. The two will explore the strategic approaches that separate marketing from prospecting, yet show how they can complement each other to create a powerful cl…
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The RSF Discovery Guide | Results Selling Framework Podcast Episode 8
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37:53Join Keith Marchiano, Senior Executive Coach for the Results Selling Framework (RSF) podcast. This episode will show you how to use our Discovery Guide template to collect all the data you have gathered up to this point into an organized form to help make your sales process clear and concise. The last thing you want is for all your valuable informa…
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Prove It - Telling Stories | Results Selling Framework Podcast Episode 7
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35:50Join Keith Marchiano, Senior Executive Coach for the Results Selling Framework (RSF) podcast. In this episode, we delve into the art of leveraging proof points to not only support your sales narrative but also to convincingly demonstrate your ability to meet and exceed client expectations. You will learn to craft compelling proof points that resona…
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Articulating Value | Results Selling Framework Podcast Ep 6
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41:06Join Keith Marchiano, Senior Executive Coach for the Results Selling Framework (RSF) podcast. On this episode, we focus on effectively communicating the unique value of your business. You'll learn to align with your prospect's decision criteria and empathetically connect, akin to a trusted guide. As we continue to explore the power of utilizing the…
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Understanding the Prospect Buying Process | Results Selling Framework Podcast Episode 5
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35:19Join Keith Marchiano, Senior Executive Coach for the Results Selling Framework (RSF) podcast. In this episode, Keith teams up with James LaVine to discuss the topic of understanding the prospect buying process. Understanding the Prospect Buying Process is a key part of the Pax8 Results Selling Framework program. In this episode, we'll focus on prac…
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Uncovering Prospect Needs | Results Selling Framework Podcast Episode 4
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42:30Join Keith Marchiano, Senior Executive Coach for the Results Selling Framework (RSF) podcast. In this episode, Keith teams up with Jeremy Nelson to discuss the topic of uncovering prospect needs. Come along and take a deep dive into the world of your buyers' needs within the context of the Results Selling Framework. As we explore this topic, you'll…
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Understanding Buyer Personas | Results Selling Framework Podcast Episode 3
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33:26Join Keith Marchiano, Senior Executive Coach for the Results Selling Framework (RSF) podcast. In this episode, Keith teams up with James LaVine to discuss the topic of understanding buyer personas. You've netted a lead or a referral, initiated contact, and started to establish a connection by attentively listening to your prospect's issues. It's te…
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Intro to the Results Selling Framework | RSF Podcast Episode 2
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32:54Join Keith Marchiano, Senior Executive Coach for the Results Selling Framework (RSF) podcast. In this episode, Keith teams up with Jeremy Nelson to introduce us to the Results Selling Framework. Consider the daily grind of managing your service business - the expectations of seeing a significant ROI, and the fatigue that sets in when yet another sa…
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Why Use the Results Selling Framework? | Results Selling Framework Podcast Episode 1
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39:15Join Keith Marchiano, Senior Executive Coach for the Results Selling Framework (RSF) podcast. In this episode, Keith teams up with James LaVine to discuss the topic of "Why Use the Results Selling Framework?" The RSF is a foundation to enhance your engagements with potential prospects and existing clients. It's a strategy that can revolutionize you…
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Managed Services gets you the cloud environment you wanted
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10:01It's easy to move into the cloud but what about ongoing management? Who's got the time or the experience for that? Short answer - Umbrellar. Adrian and Rob explain how to get the cloud environment you were 'sold' on the brochure and the advantages of having a crack team of cloud specialists at your beck and call.…
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