The Greatest Example of Fund Marketing: Blackstone's BREIT

Past Performers - by InvestOrama

Exposing the Real Story Behind Blackstone's Real Estate Income Trust (BREIT) Join us as we delve deep into the complexities surrounding Blackstone's Real Estate Income Trust (BREIT), the potential financial reckonings and the broader marketing implications for the democratization of alternative assets.

I'm revisiting a previous episode with Phil Bak following recent press about the fund and a revelation: the fund doesn't make financial sense - it makes MARKETING sense! REFERENCES Business Insider: https://www.businessinsider.com/blackstone-breit-commercial-real-estate-fund-misled-investors-private-equity-2024-5 New York Times: https://www.nytimes.com/2024/05/07/business/dealbook/blackstone-breit-fund-debate.html ▶️ Full conversation with Phil Bak: https://www.youtube.com/watch?v=7oQKNcov-7I ▶️ BREIT short video: https://www.youtube.com/watch?v=OBzk9HnpH2o TO GO FURTHER 🧑🏽‍🎓 Alternative Investments Course: https://bit.ly/Alts_Invest 📩 Newsletter on Democratization of Alternatives: https://bit.ly/3AxnyTY Listen to the podcast: https://pod.link/1511595070 AFFILIATE LINK What I use for editing: https://get.descript.com/1ldhm44pyr0p ✨ **Subscribe for more in-depth analyses and industry insights!** ✨ #Blackstone #BREIT #RealEstate #PrivateEquity TIMESTAMPS 0:00 BREIT full 00:24 BREIT's significance beyond its size and profitability 02:22 Interview with Phil Bak in 2023 02:36 The issues and outlook for BREIT 04:00 BREIT and the extraordinary University of California deal 04:59 BREIT's liquidity issue 07:42 Zooming on BREIT's NAV 09:10 Tackling misconceptions about liquidity 11:15 Are public valuations stupid? 13:01 BREIT doesn't make financial sense 14:57 BREIT is about marketing and user experience 16:43 The missing reference: Netflix's House of Cards