#127—Rebecca Homkes: Mastering Change—The Survive, Reset, Thrive Framework

Outthinkers

Rebecca Homkes, is a high-growth strategy expert and CEO and executive advisor. She is a Lecturer at London Business School, Faculty at Duke Corporate Executive Education, Advisor and Faculty at the Boston Consulting Group focused on AI and Digital Transformation and a former fellow at the London School of Economics Centre for Economic Performance.

A global keynote speaker and recognized thought leader, she is also the global Faculty Director of the Active Learning Program with the Young Presidents Organization (YPO), leads several fintech accelerators, and serves on the boards of many high-growth companies.

Rebecca's multifaceted roles give us a uniquely wide and deep perspective on how companies grow. Her work challenges us to realize that the mechanical, linear paradigm of strategy making that has dominated the field for the last 60-odd years cannot deliver sustained growth in volatility of today’s rapidly-changing world. She shares an alternative approach in her 2024 book Survive, Reset, Thrive: Leading Breakthrough Growth Strategy in Volatile Times.

In this conversation, we dive into some of her powerful techniques around arming your company with the right mindset for the right time, and building a company that can learn and adapt through change.

In this podcast, Rebecca shares:

• An insightful and concise overview of her "survive, reset, thrive" framework
• Why we should think of growth is loop not a line
• How to embed continuous learning loops in which you test, gaining insights, implement and share, and the iterating for improvement
• What uncertainty represents a great time to grow—and how to seize this opportunity

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Episode Timeline:
00:00—Highlight from today's episode
1:06—Introducing Rebecca + the topic of today’s episode
3:23—If you really know me, you know that...
4:32—What is your definition of strategy
05:10—The "survive, reset, thrive" framework
8:30—The learning loop vs. linear thinking
10:20—Parrel paths: strategy and executing
12:59— Beliefs and critical assumptions in strategy
17:28—Addressing AI uncertainty in strategy
19:23—Balancing waiting and acting in strategy
20:48—Identify your learning loops
22:51—Learning velocity as a growth differentiator
24:41—The dynamics of survive, reset, and thrive modes
28:05—The three elements of thriving organizations
29:15—How can people follow you and continue learning from you?
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Additional Resources:
Personal website: www.rebeccahomkes.com
Link to book: Survive, Reset, Thrive
Linkedin: www.linkedin.com/in/rebecca-homkes/

Thank you to our guest. Thank you to our executive producer, Karina Reyes, our editor, Zach Ness, and the rest of the team. If you like what you heard, please follow, download, and subscribe. I'm your host, Kaihan Krippendorff. Thank you for listening.
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