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How Brands Show Up, For Real: Is Fake OOH A Problem? Or Industry Growth Hack? With David Title, Partner, Bravo Media
Manage episode 378729791 series 3407000
Inhalt bereitgestellt von Tim Rowe. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Tim Rowe oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
What makes "Fake OOH", fake? Who gets to decide?
Join David Title, Founder and Partner of Bravo Media and Tim Rowe, Host of OOH Insider as we discuss the marketing trend that's taking over social channels - CGI-generated, virtual OOH.
We talk about how brands are embracing the idea of creating virtual versions of their content for distribution through social media channels and influencers. And talk about how brands are testing digital versions of their ideas and scaling into the real world. So the question to be answered is - is this a good or bad thing?
This episode is definitely Pro-FOOH and explores how this "trend" could be a growth hack for the industry.
And checkout some great examples of CGI-Generated OOH here:
https://www.youtube.com/playlist?list=PLeUiVph10C44D-MdsNlR6EISGEFBoPqYr
Get in touch with David directly at david@bravomedia.com
Key Moments:
[00:05:10] A visual dining experience.
[00:09:31] "Fake OOH"
[00:011:02] Anamorphic billboards and social media amplification.
[00:17:06] Virtual billboards and perception.
[00:19:19] Where's the line between spec art and a lawsuit?
[00:23:01] Creative 3D video effects IRL.
[00:27:22] How brands are executing against these objectives.
Get the entire back catalogue of OOH Insider, since 2019 at https://www.theoohinsider.com/
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