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Exploring the Connection Between Wine and OOH Advertising with Brendan Papariello, CEO and co-founder of Viniamo
Manage episode 373586859 series 3407000
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In this episode, Brendan Papariello, CEO of Viniamo, shares the fascinating story of how his company brings the Italian countryside and its unique wines to customers' doors. We discuss the intersection of wine and OOH advertising, highlighting the importance of how connecting customers with exclusive, hard-to-find wines can be just like the job to be done in building a real-world brand.
Key Moments:
[00:06:05] Licensing logistics and loopholes - how to create opportunity
[00:09:10] Overlooked opportunities in the industry
[00:14:41] The internet loves Nonna
[00:19:14] Italian-American culture and authenticity as a brand
[00:25:11] Introducing unique wines and grapes
[00:29:44] The untapped beauty of Northern Italy
Love OOH? Love wine?
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Get someone an incredible gift that comes complete with stories for your next conversation, send them some wine from Viniamo and use promo code OOH20 to save 20%
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