Patrick Neve - Effective Print Advertising Strategies to Boost Your Brand and Increase Traffic

Off the Ladder

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Summary
In this conversation, Branden Sewell and Patrick Nevy discuss marketing and branding strategies for home service businesses. They emphasize the importance of building a strong brand foundation before investing in print advertising. They highlight the need for consistency and long-term commitment in branding efforts, as results may take time to materialize. They also discuss the value of community involvement and the power of associations in building a recognizable brand. Overall, the conversation emphasizes the importance of strategic and intentional branding to maximize the effectiveness of marketing efforts. In this conversation, Branden and Pat discuss the importance of having a growth mindset in business and the need to adapt and learn from successful competitors. They emphasize the value of getting off the ladder and working on the business rather than in it. They also explore the concept of building a sustainable business and the challenges and decisions involved in scaling. Pat shares insights into Decided Excellence Catholic Media and how they partner with local Catholic churches to create parish magazines. They discuss the demographic they target and the benefits for sponsors. They also touch on the topic of podcasting and building a community.
Keywords
marketing, branding, home service businesses, print advertising, brand foundation, consistency, long-term commitment, community involvement, associations, growth mindset, adaptability, learning from competitors, working on the business, scaling, sustainable business, Decided Excellence Catholic Media, parish magazines, demographic, podcasting, building a community
Takeaways
Build a strong brand foundation before investing in print advertising
Consistency and long-term commitment are key in branding efforts
Community involvement and associations can help build a recognizable brand
Results may take time to materialize, so be patient and stay committed Having a growth mindset and being open to learning from successful competitors is crucial in business.
Getting off the ladder and working on the business is essential for growth and scalability.
Building a sustainable business requires making changes and doing things differently.
Decided Excellence Catholic Media partners with local Catholic churches to create parish magazines, targeting a specific demographic.
Podcasting can be a powerful tool for building a community and reaching a specific audience.
Chapters
00:00 Introduction and Background
03:00

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