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Identity Transformation: Crafting Seamless Government UX with Brian Chidester
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In this episode of the Nonconformist Innovation Podcast, Steve is joined by Brian Chidester, Head of Industry Strategy for Public Sector at Adobe and former GTM leader at Socure. They dive into the critical role of digital identity in transforming customer experience within government services. Brian shares insights from his extensive experience and discusses the innovative approaches being used to enhance public sector engagement.
The discussion covers the current state of identity fraud, highlighting key statistics from the Socure State of Identity Fraud 2024 report. They examine the challenges posed by siloed government portals, disjointed UX, and advanced security measures under scrutiny. Emerging technologies such as AI and biometrics are also discussed, with a focus on their impact on identity verification and fraud prevention.
Listeners will gain a comprehensive understanding of the complexities involved in deploying identity verification across large enterprises and government agencies. The episode also explores practical strategies for modernizing digital identity protocols, emphasizing the importance of a foundational approach to seamless engagement and user-centric design in government services.
This episode was recorded in Nashville, TN at the Identivation Conference in May, 2024.
Show notes and more episodes at https://www.nonconformistinnovation.com
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