Referent Power: The Ultimate Form of Influence - Nir And Far

Nir And Far: Business, Behaviour and the Brain

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Referent power is considered the most potent because it doesn’t require that a leader micromanage, use coercion, or reward to influence others. People follow a leader with referent power based on who the leader is and how they behave. According to French and Raven, referent power has the broadest range of influence of any power, allowing it to be leveraged on a large scale.

You can read the Nir And Far blog post on: Referent Power: The Ultimate Form of Influence https://www.nirandfar.com/referent-power/

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