A Conversation with Sol Betesh: Co-Founder and CEO of Fallen Media

Negronis with Nord

Welcome to Negronis with Nord! This week, I sat down with the Co-Founder & CEO of Fallen Media, Sol Betesh, to discuss the future of media on our phones. From Fallen Media’s start a meme company with their very own “meme team” to their direct role in the New York City creator renaissance- we cover it all.
Follow Sol on Instagram: https://www.instagram.com/solbetesh/
Follow Fallen Media on Instagram: https://www.instagram.com/fallenmedia/
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Follow James on instagram: https://www.instagram.com/jamesnord/
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0:42 Sol Introduction
1:07 How did you start this company?
5:46 How do you know when a show is ready to start folding advertisers in?
8:50 What have you learned from trying to create a wide breadth of shows for all different types of online audiences?
10:38 How do you determine if a show is viable?
11:29 How are you thinking about the evolution of your shows’ formats?
13:43 How do you account for the variability of the algorithm?
15:58 How much of creator burn out is actually just creators struggling with their own editing/production?
18:48 Tips for evolving with the short-form media industry
23:32 What is driving the New York City ceator renaissance?
25:32 How big do you see the business getting?
27:27 How to work with Fallen Media
29:17 Who’s your favorite follow right now?
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About Negronis with Nord
Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in. Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side.
Cheers, and thanks for listening.