161 - 3 Things You Need to Know: Attribution Crisis, Early Majority, and the Consolidation of Tech with AI

Nearbound Podcast

Jared and Isaac discuss the internet's re-platforming towards AI and GPU tech, and potential challenges for SaaS due to automation and consolidation. Listen in to learn how to navigate the "Who Economy" through strategic partnerships and build resilience in a changing market.
Takeaways

• The book 'Nearbound and the Rise of the Who Economy' has been well-received, with people implementing the ideas and strategies discussed.
• Partnerships are an important aspect of marketing, and if people are not talking about you, they are not thinking about you.
• New terminology, such as 'Nearbound', is necessary to facilitate discussions and explore new strategies.
• Partnerships play a role in social media and events, and their importance should not be underestimated.
• Partner-led growth focuses on GTM resources on accounts nearest to the business and its partners. Partnerships are crucial for reaching buyers and should be based on understanding customer preferences and trusted voices.
• The tech industry is witnessing the emergence of unlikely partnerships, such as Apple and Google, as companies navigate the replatforming of the internet.
• The SaaS industry is facing disruption and consolidation, with AI and automation potentially reducing the need for certain tools and services.
• Interdependence and resilience are key in times of disruption, and companies should seek out partnerships that allow them to survive and thrive.
• The pace of change is accelerating, and companies have a limited time to adapt and create interdependence within their departments.

Chapters
00:00 The Reception of 'Nearbound and the Rise of the Who Economy'
08:49 The Debate and Criticism Surrounding Nearbound
25:07 Unlikely Bedfellows: Emerging Partnerships in the Tech Industry
38:37 The Re-platforming of the Internet and the Disruption of the SaaS Industry