How to connect different marketing-data in one place - with Tatu K., Custobar

MY DATA IS BETTER THAN YOURS

In this episode of MY DATA IS BETTER THAN YOURS the host of the podcast, Jonas Rashedi, is talking to Tatu Kuivalahti, Co-Founder of Custobar. Tatu founded Custobar, a CDP, with his companion, who owned a record store – sounds outdated, but the companion studied the segments of customers that liked this or that artist. To collect this data he coded the first version of Custobar, 7 years ago. Tatu was quite impressed, because it was intuitive and he saw the opportunities Custobar could deliver to small and midsize companies. In the beginning they called Custobar a Marketing Automation-Platform, but meanwhile it’s a lot more than that: Custobar is about Customer Data and a hybrid Platform, connecting a CDP with Marketing Automation. Jonas and Tatu talk a lot about the different use cases, in which a company needs a CDP and how it can help midsize companies to grow their purchases and conversions, improve their customer service and make personalized recommendations.

To Custobar: https://www.custobar.com

To Tatu: https://www.linkedin.com/in/tatu-kuivalahti/

To the website of Jonas: https://www.jonas-rashedi.de

To Jonas: https://www.linkedin.com/in/jonasrashedi/