168: From Wishful Thinking to Predictable Growth: Conversion Modeling for Realistic Forecasts (w/ Bec Henrich, Traction Complete)

Move The Needle - Real strategies. Data-driven growth. B2B results that move the needle.

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In this episode of Metrics & Chill, Jeremiah sits down with Bec Henrich, Head of Marketing at Traction Complete, to talk about forecasting that actually works. Instead of reverse-engineering aggressive revenue targets, Bec explains how to build forecasts grounded in real funnel data—so your team can aim high without burning out.

You’ll learn:

• How to model accurate and predictable conversion rates
• How to avoid “wishful thinking forecasts”
• The importance of clean, standardized data in your CRM
• How to factor in seasonality to avoid mid-quarter surprises
• Tips for getting Sales and RevOps aligned on forecast assumptions

More about:

Traction Complete: https://tractioncomplete.com/
Databox: https://databox.com
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