Build your niche around what you care about - Seb Mackay

Mindful Creative with Radim Malinic

"Build your niche around what you care about"
In this conversation, Seb, the creative director and co-founder of Soba, discusses the challenges faced by digital marketing agencies and the importance of finding and owning a unique space in the market. ~He emphasizes the need for agencies to differentiate themselves and avoid common mistakes such as using generic selling points. Seb also highlights the importance of courage in niching down and focusing on a specific area of expertise.
Additionally, he shares insights on the role of LinkedIn in the industry. In this conversation, Seb and Radim discuss the challenges and fears associated with niching in agency businesses. They acknowledge the difficulty of giving advice on niching when it's not their own business at stake. They also explore the role of LinkedIn in agency marketing and express mixed opinions about the platform.
The conversation delves into the effectiveness of social media presence and the importance of building an established readership. They discuss the misconceptions and realities of LinkedIn and the need for agency owners to diversify their client base for stability.
They draw parallels between music genres and branding, emphasizing the importance of courage in brand positioning.
Takeaways

• Digital marketing agencies often struggle to differentiate themselves and sound unique in a saturated market.
• Finding and owning a niche is crucial for agencies to stand out and attract the right clients.
• Courage is required to say no to work that doesn't align with the agency's niche.
• LinkedIn can be a valuable platform for networking and showcasing expertise, but it should be used strategically and not solely relied upon for business growth.

Mindful Creative: How to understand and deal with the highs and lows of creative life, career and business

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Kapitel

1. 023. Seb Mackay (00:00:00)

2. Marker (00:04:51)

3. Marker (00:13:11)