395 - Catering to Multiple Segments in your Membership

Membership Geeks Podcast with Mike Morrison

In today's episode of the Membership Geeks podcast, I delve into the topic of tailoring your membership experience to cater to multiple segments within the member base.

Join me for insights and strategies on identifying key segments and incorporating them into your content strategy, as well as ways of using new member questionnaires and leveraging tags to tailor member experiences.

In this episode:

- Why should your membership business cater to different segments within the member base?

- What are the three approaches recommended for segmenting your members?

- How should segments be incorporated into the content strategy for an online membership?

- How can you leverage new member questionnaires and utilize tags to create tailored member experiences?

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