Marketplace Academy podcast

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Dr. Shirley Strum: The Echoes of Our Origins 39:06

vor 3 Tagen39:06

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"So I think this whole idea of cumulative culture is a way to make humans exceptional. But it's clear to me that humans are exceptional, and seeing it through baboon glasses, I can understand in a different way why they're exceptional. But many of the things that we think are uniquely human are actually present in other animals." - Dr. Shirley Strum Dr. Shirley Strum is a groundbreaking anthropologist who has spent over five decades living alongside wild baboons in Kenya. Her work has transformed our understanding of these intelligent, socially complex animals — their relationships, their adaptability, and the intricate societies they create. In her new book, Echoes of Our Origins , Shirley challenges long-held beliefs about evolution, the human-animal divide, and what it truly means to coexist. This conversation is about science — but it’s also about humility, hope, and the messy, beautiful complexity of life on Earth. Links: https://www.press.jhu.edu/books/title/53757/echoes-our-origins https://anthropology.ucsd.edu/people/faculty/faculty-profiles/shirley-strum.html…

Marketplace Academy

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The Marketplace Academy Podcast by Sharetribe is all about starting and running a marketplace business.

34 Episoden

#Entrepreneur #Business #Sharetribe #Marketplace #Online Marketplace #Marketplace Software #Business Model

Marketplace Academy

updated vor etwa einem Jahr

Serie-Home•Feed

The Marketplace Academy Podcast by Sharetribe is all about starting and running a marketplace business.

34 Episoden

#Entrepreneur #Business #Sharetribe #Marketplace #Online Marketplace #Marketplace Software #Business Model

Alle Folgen

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Introducing a new podcast: Sharetribe Founder Stories - Marcel Fairbairn of GearSource 44:06

vor 11 weeks44:06

44:06

** This is a one-off cross-promotional episode of our new podcast: Sharetribe Founder Stories.** This new podcast features interviews with founders building successful online marketplaces with Sharetribe. Discover how founders identified opportunities, overcame challenges, and scaled their platforms—from their first transaction to millions in GMV. Each episode dives into both the strategies that worked and the mistakes that taught valuable lessons. In this first episode, you can hear the story of Marcel Fairbairn and Gearsource. GearSource is a marketplace that helps rental companies sell professional audio and event production equipment they no longer need. Marcel Fairbairn built the company in 2002, which makes GearSource one of the oldest online marketplaces still in operation, alongside giants like eBay and Amazon. What you'll learn: How a self-funded founder built one of the oldest surviving marketplaces on the internet How Marcel identified an “invisible inventory problem” that became an idea for a marketplace business The critical "aha moment" when Marcel realized his 16-year-old business was actually a marketplace, and how that changed everything in Marcel's approach Why lowering commission rates accelerated growth and scalability The painful lessons from three platform migrations before finding stability with Sharetribe How to transition from a high-touch service model to an automated marketplace Marcel's unconventional strategy: "Be aggressive on growing revenue, conservative on growing expenses…

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Bonus: Introducing the new Sharetribe 9:15

vor 2 years9:15

9:15

Learn how Sharetribe has been helping marketplace founders succeed for a decade. This bonus episode walks you through key moments in Sharetribe's history, from launching the world's first no-code marketplace builder, Sharetribe Go, to creating the developer platform Sharetribe Flex. On January 30th, we launched our best product yet: the new Sharetribe, a no-code marketplace builder you can extend infinitely with code. And scale to any size. We were featured as #2 Product of the day with over 900 votes. Thank you so much for your support! Give Sharetribe a spin: https://www.sharetribe.com Check out Sharetribe on Product Hunt: https://www.producthunt.com/posts/sharetribe-2 Read the post: https://www.sharetribe.com/balanced/introducing-the-new-sharetribe/…

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S03E06: Link building for marketplaces 25:50

vor 2 years25:50

25:50

Backlinks are votes of confidence from other websites to your marketplace. This final article of our marketplace SEO series discusses how you can build quality backlinks for your marketplace. Article available at: Link building for marketplaces . Mira Muurinen, Marketplace Academy Sources and further reading: Google’s John Mueller: Total Number of Backlinks Doesn’t Matter , Matt G. Southern, Search Engine Journal Lessons from two decades in two-sided platforms with Casey Winters (Eventbrite) , Two-sided: The marketplace podcast Thumbtack Apologizes After Google Penalty; Asking For Link Removals From Businesses , Search Engine Roundtable How to do local content marketing for marketplaces , Sjoerd Handgraaf, Marketplace Academy How to use PR to grow your online marketplace business , Eve Laird & Elle Tucker, Marketplace Academy How to Kickstart and Scale a Marketplace Business , Lenny Rachitsky, Lenny’s newsletter How to start a marketplace in an industry you know nothing about - Emmanuel Nataf (Reedsy) , Two-sided: The marketplace podcast A Simple Guide to Turning (Unlinked) Brand Mentions into Links , Joshua Hardwick, Ahrefs blog Shoot Your Shot: A Guide to Effective Cold Outreach , Amanda Natividad, SparkToro Blog Spam policies for Google web search , Google Search Central Google Analytics and the GDPR , Cookiebot Mira’s favorite SEO resources: Beginners’ Guide to SEO , Moz Professional’s Guide to SEO , Moz SEO tutorial video series , Ahrefs Whiteboard Friday video series, Moz Semrush Blog Search Engine Journal SEO Insights , BlueArray BlueArray Academy , Blue Array Domain authority checkers: Ahrefs Website “Authority” Checker Moz Free Domain Authority Checker Semrush Backlink Analytics Tools: HARO , Help A Reporter Out MozBar Chrome extension Cookiebot SEO experts to follow: Areej Abuali is the founder of the Women in Tech SEO community who writes about technical SEO and inclusivity in the SEO field. Kristina Azarenko tweets especially about technical SEO and has a great educational approach in her content. Gregory Edwards works as SEO Manager at BlueArray and runs SEO training at BrightonSEO, the UK's largest SEO conference. Carie Fisher tweets about a broad range of website accessibility topics and best practices. Rand Fishkin is a marketing thought leader who also discusses the challenges and shortcomings of SEO. Mike van der Heijden , CEO of the marketplace SEO agency Portal Ventures, frequently posts on LinkedIn about marketplaces and SEO. Kameron Jenkins ’ tweets about SEO and content marketing leverage her extensive experience at Moz and Shopify. Amanda Jordan writes and gives talks about SEO from the perspective of a broader digital strategy. Himani Kankaria runs an SEO content marketing agency and is a sought-after speaker in SEO events. Chima Mmeje tweets about SEO content strategy and starting her own content consultancy company. Amanda Natividad writes insightfully about content marketing and audience research. Ross Simmonds ’ threads about content marketing and growth inspire you to think about content as an asset you can keep leveraging. Aleyda Solis has worked with marketplaces like Eventbrite and Zillow. Her weekly #SEOFOMO newsletter shares the latest in the world of SEO and highlights SEO experts you should follow. The Marketplace Academy Podcast is hosted and narrated by Katri Antikainen. You can learn more about building a marketplace at www.sharetribe.com/academy/ . Looking to build a marketplace of your own? Visit www.sharetribe.com to learn more about our marketplace builder!…

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S03E05: Keyword-targeted content marketing for marketplaces 21:56

vor 2 years21:56

21:56

In the previous episode of this series, we learned about doing keyword research for a marketplace. Now it’s time to put those keywords to work. Article available at: Keyword-targeted content marketing for marketplaces . Mira Muurinen, Marketplace Academy Sources and further reading: Keyword Cannibalization: What It (Really) Is & How to Fix It , Joshua Hardwick, Ahrefs blog Topic Clusters for SEO: What They Are & How to Create Them , Rachel Handley, Semrush Blog Google is Rewriting Title Tags in SERPs , Matt G. Southern, Search Engine Journal An update to how we generate web page titles , Google Search Central Blog What Are Title Tags? How To Write Them for SEO , Joshua Hardwick, Ahrefs blog Meta Descriptions: How Do You Write Them? , Brian Harnish, Search Engine Journal Google Cautions Against Using Too Many Internal Links , Matt G. Southern, Search Engine Journal How Airbnb Created An SEO Moat That Seems Invincible , Ross Simmonds, Foundation The SEO Moat: Why SEO Can Be A Competitive Advantage , Ross Simmonds, Foundation 63 Content Marketing Statistics for 2023 , Mateusz Makosiewicz, Ahrefs Blog Experts and companies to follow: Ross Simmonds Foundation Animalz Blog SparkToro Blog Rand Fishkin Amanda Natividad The Marketplace Academy Podcast is hosted and narrated by Katri Antikainen. You can learn more about building a marketplace at www.sharetribe.com/academy/ . Looking to build a marketplace of your own? Visit www.sharetribe.com to learn more about our marketplace builder!…

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S03E04: Keyword research for marketplaces 26:02

vor 2 years26:02

26:02

This episode helps you find your initial set of keywords and get started with a marketplace keyword strategy. Article available at: Keyword research for marketplaces . Mira Muurinen, Marketplace Academy Sources and further reading: How to Kickstart and Scale a Marketplace Business , Lenny Rachitsky, Lenny’s newsletter The Advanced Guide to Keyword Clustering , Tom Casano, Moz Domain Authority , SEO Learning Center, Moz Long-tail Keywords: What They Are and How to Get Search Traffic From Them , Tim Soulo, Ahrefs Blog Almost Half of GSC Clicks Go to Hidden Terms - A Study by Ahrefs , Patrick Stox, Ahrefs Blog Experts to follow: Chima Mmeje is a founder at Zenithcopy, a Senior Content Marketing Manager at Moz and works as a content marketer for SaaS companies. Ross Simmonds is an entrepreneur and marketing strategist who helps B2B and SaaS brands use content marketing, SEO, content distribution, and technology to grow. SEO tools mentioned: Google Search Console Google Analytics Answer The Public Google Keyword Planner The Marketplace Academy Podcast is hosted and narrated by Katri Antikainen. You can learn more about building a marketplace at www.sharetribe.com/academy/ . Looking to build a marketplace of your own? Visit www.sharetribe.com to learn more about our marketplace builder!…

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S03E03: Technical SEO for marketplaces 35:37

vor 2 years35:37

35:37

This episode introduces the basics of technical SEO and suggests ways to tackle common technical marketplace SEO issues. Article available at: Technical SEO for marketplaces . Mira Muurinen, Marketplace Academy Sources and further reading: Technical SEO , The Beginner's Guide to SEO, Moz SEO Learning Center , Moz Technical SEO , Ahrefs Blog Technical SEO , Semrush Blog What Are Title Tags? How To Write Them for SEO , Joshua Hardwick, Ahrefs blog How to Create an XML Sitemap (and Submit It to Google) , Joshua Hardwick, Ahrefs blog Canonical Tags: A Simple Guide for Beginners , Joshua Hardwick, Ahrefs blog Google Explains How to Use Headings for SEO , Roger Montti, Search Engine Journal Google Search Central documentation , Google Search Central 50% of web traffic comes from mobile , Think with Google How & Why Accessibility Matters for SEO , Ruth Everett, Search Engine Journal Faceted Navigation: Best Practices for SEO , Natalie Hoben, Search Engine Journal Google: Self-Referencing Canonicals Are Not Critical , Matt G. Southern, Search Engine Journal When To Use Rel Canonical Or Noindex …Or Both , Roger Montti, Search Engine Journal 9 Breadcrumb Tips to Make Your Site Easier to Navigate , Caroline Forsey, Hubspot Blog Advanced Technical SEO: A Complete Guide , Search Engine Journal Websites and organizations to follow: The a11y Project Schema.org Experts to follow: Himani Kankaria is the founder of Missive Digital, a company that offers content-driven organic marketing services for B2B, SaaS and IT companies. Carie Fisher is an accessibility and UI expert and consultant, and founder of A11yTalks. SEO tools mentioned: Google Search Console Bing Webmaster Tools Core Web Vitals report The Marketplace Academy Podcast is hosted and narrated by Katri Antikainen. You can learn more about building a marketplace at www.sharetribe.com/academy/ . Looking to build a marketplace of your own? Visit www.sharetribe.com to learn more about our marketplace builder!…

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S03E02: Opportunities and challenges of marketplace SEO 17:59

vor 2 years17:59

17:59

How to avoid common marketplace SEO pitfalls – and tap into the unique opportunities. Article available at: Opportunities and challenges of marketplace SEO . Mira Muurinen, Marketplace Academy Sources and further reading: What Crawl Budget Means for Googlebot , Google Search Central Spam policies for Google web search , Google Search Central Duplicate content: Causes and solutions , Joost de Valk, Yoast How to Kickstart and Scale a Marketplace Business , Lenny Rachitsky, Lenny’s newsletter How to find the best marketplace growth strategies , Juho Makkonen, Marketplace Academy How to turn your marketplace into a community , Cristóbal Gracia, Marketplace Academy Lessons from two decades in two-sided platforms with Casey Winters (Eventbrite) , Two-sided: The marketplace podcast SEO experts to follow: Amanda Jordan is a digital strategy director who helps companies nail their SEO strategy. The Marketplace Academy Podcast is hosted and narrated by Katri Antikainen. Learn more about building a marketplace at www.sharetribe.com/academy/ . Looking to build a marketplace of your own? Visit www.sharetribe.com to learn more about our marketplace builder!…

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S03E01: Marketplace SEO – The complete guide 18:59

vor 2 years18:59

18:59

This series gives you a comprehensive introduction to SEO, tailored specifically to online marketplaces. The first episode looks at what investing in marketplace SEO entails, how to estimate the potential returns, and when is the right time to take the plunge. Article available at: Marketplace SEO: The complete guide . Mira Muurinen, Marketplace Academy Sources and further reading: How results are automatically generated , Google Search Here’s What We Learned About Organic Click Through Rate , Brian Dean, Backlinko How to find the best marketplace growth strategies , Juho Makkonen, Marketplace Academy How to build your marketplace supply , Juho Makkonen, Marketplace Academy How to Kickstart and Scale a Marketplace Business , Lenny Rachitsky, Lenny’s newsletter SparkToro Blog , SparkToro Beginners’ Guide to SEO , Moz Whiteboard Friday video series , Moz SEO tutorial video series , Ahrefs Semrush Blog , Semrush Search Engine Journal SEO experts to follow: Aleyda Solis has worked with marketplaces like Eventbrite and Zillow. Her weekly #SEOFOMO newsletter shares the latest in the world of SEO and highlights SEO experts you should follow. Kristina Azarenko tweets especially about technical SEO and has a great educational approach in her content. Areej Abuali is the founder of the Women in Tech SEO community and writes about technical SEO and inclusivity in the SEO field. A list of SEO tools to consider: Google Search Console helps you measure your site's search traffic and performance. Google Analytics is a free tool to track and report website traffic. Screaming Frog is an advanced SEO audit tool. Ahrefs , Moz , and SEMRush are the leading SEO SaaS platforms. Google’s Lighthouse is an open-source, automated tool for improving the quality of web pages. The Marketplace Academy Podcast is hosted and narrated by Katri Antikainen. You can learn more about building a marketplace at www.sharetribe.com/academy/ . Looking to build a marketplace of your own? Visit www.sharetribe.com to learn more about our marketplace builder!…

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Bonus: Having clear user journeys helps your marketplace SEO with Gregory Edwards (BlueArray) 33:18

vor 2 years33:18

33:18

For our final SEO expert interview, Sharetribe’s Head of Content Mira spoke with Gregory Edwards, Senior SEO Manager at BlueArray, a UK-based SEO agency and consultancy. They discuss what Gregory has learned running SEO for some of the biggest marketplaces in the UK. Gregory shares fantastic advice and tips on tackling the technical challenges of marketplace SEO and how to nail your content marketing efforts in a way that’s pleasing for both your audience and search engines. Episode transcript: https://www.sharetribe.com/academy/marketplace-seo/clear-user-journeys-help-seo/ The complete guide to marketplace SEO: https://www.sharetribe.com/academy/marketplace-seo/ Subscribe to Marketplace Academy: https://www.sharetribe.com/academy/#subscribe Start your own marketplace at: https://www.sharetribe.com/ BlueArray: https://www.bluearray.co.uk/ BlueArray Academy: https://www.bluearrayacademy.com/ Follow Gregory on Twitter: @GregoryE_seo…

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Bonus: Weave SEO into your marketplace right from the start with Michael Caldwell (Petworks) 42:24

vor 3 years42:24

42:24

Sharetribe’s Head of Content Mira and marketplace founder Michael Caldwell discuss what sets marketplaces apart from other websites in terms of SEO. In the late 1990s, Michael founded GigMasters (now The Bash), a platform for musicians to find paying gigs, and is currently the founder and CEO at Petworks, a marketplace for pet-related services. Michael shares what he has learned from his decades-long experience with both marketplaces and optimizing them for search engines and why it’s important to bake SEO into your marketplace from the start. Episode transcript: https://www.sharetribe.com/academy/marketplace-seo/weave-seo-into-marketplace/ The complete guide to marketplace SEO: https://www.sharetribe.com/academy/marketplace-seo/ Subscribe to Marketplace Academy: https://www.sharetribe.com/academy/#subscribe Start your own marketplace at: https://www.sharetribe.com/ Petworks: https://www.petworks.com/…

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Bonus: SEO can drastically improve a marketplace’s bottom line with Mike van der Heijden (Portal Ventures) 42:13

vor 3 years42:13

42:13

In this episode of the Marketplace Academy Podcast, Sharetribe’s Head of Content Mira interviews Mike van der Heijden, founder of Portal Ventures. They talk about the challenges and opportunities of marketplace SEO. Portal Ventures is an SEO agency that specializes in marketplaces. They’ve worked with marketplaces like Flippa, Fresha, and Luxury Escapes and invest in marketplaces through Portal Ventures Capital. Episode transcript: https://www.sharetribe.com/academy/marketplace-seo/seo-bottom-line/ The complete guide to marketplace SEO: https://www.sharetribe.com/academy/marketplace-seo/ Subscribe to Marketplace Academy: https://www.sharetribe.com/academy/#subscribe Start your own marketplace at: https://www.sharetribe.com/ Portal Ventures: https://portal.ventures/ SEO tools mentioned in the episode: Semrush Screaming Frog Keyword Cupid Surfer SEO…

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S02E06: How to fund your marketplace without giving up equity 11:32

vor 3 years11:32

11:32

In the final episode of this season, the complete guide to marketplace funding, Sharetribe CEO Juho presents three non-dilutive marketplace funding options: loans, grants, and revenue-based financing. Article available at: Marketplace funding: How to fund your marketplace without giving up equity . Juho Makkonen, Marketplace Academy Further reading on non-dilutive funding: Aunnie Patton Power ’s book Adventure Finance is a comprehensive guide to non-dilutive funding options. Esme Verity offers an educational program for founders interested in alternative financing through her Considered Capital brand and The Considered Club newsletter. Sources: Understanding Venture Debt Financing . Armando A Argueta, Silicon Valley Bank What Is the Difference Between Debt and a Loan? James Chen, Investopedia Founder Toolkit 🧰 - Non-Dilutive Funding . Alex Macdonald, Alex’s Newsletter What we invest in . Calm Company Fund The Vast Majority of Venture Dollars Go to White Male Founders, Report Finds . Francesca Billington, dot.LA Sharetribe raises EUR 1.1 million in crowdfunding . Good News from Finland v3 terms , Indie.vc Shared Earnings Agreement . Calm Company Fund 7 Benefits Of Income Share Agreements For Founders . William Stringer, Crunchbase News Small business lenders: Prosper Business grant foundations: Start-up Chile Business Finland Revenue-based investors: Purpose Ventures Calm Company Fund Chisos TinySeed Village Capital Investments Lighter Capital Candide Group Deetken Impact Collab Capital Novel Capital The Considered Directory : directory of investors by Esme Verity Founder Toolkit by Alex Macdonald is also a great resource. The Marketplace Academy Podcast is hosted and narrated by Katri Antikainen. You can learn more about building a marketplace at www.sharetribe.com/academy/ . Looking to build a marketplace of your own? Visit www.sharetribe.com to learn more about our marketplace software products!…

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S02E05: How to crowdfund your marketplace 18:33

vor 3 years18:33

18:33

Your marketplace startup funding options aren’t limited to bootstrapping or raising venture capital. Listen to our CEO Juho’s best tips on an increasingly popular startup funding method: crowdfunding. Article available at: Marketplace funding: How to crowdfund your marketplace . Juho Makkonen, Marketplace Academy Sources and further reading: Sharetribe raises EUR 1.1 million in crowdfunding . Good News from Finland Two-sided: Lessons from building Kickstarter with Charles Adler . Sharetribe Platform cooperavitism . Platform Cooperativism Consortium What are community shares? Ethex Percentage of successfully funded Kickstarter projects as of April 2022 . Statista Crowdfunding Limit Increase Benefits Investors And Companies . Henry Yoshida, Forbes Cycle.land: From marketplace idea to profitability in a matter of months . Juho Makkonen, Marketplace Academy How A 'Non-Techie' Oxford Graduate Built A Booming Online Bike-Sharing Scheme . Alison Coleman, Forbes Rinse and repeat – An interview with Daan Weddepohl . Thea Sørvig Østbye, Marketplace Academy Crowdfunding pages of campaigns mentioned: Ghost’s Kickstarter campaign The Octopus Club’s Crowdcube campaign Peerby’s OnePlanetCrowd campaign The Marketplace Academy Podcast is hosted and narrated by Katri Antikainen. You can learn more about building a marketplace at www.sharetribe.com/academy/ . Looking to build a marketplace of your own? Visit www.sharetribe.com to learn more about our marketplace software products!…

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S02E04: How to raise venture capital for your marketplace 17:14

vor 3 years17:14

17:14

How to prepare for a VC funding round? How to choose the right investor and catch their attention? How to close the deal? This episode is Sharetribe’s CEO Juho’s complete guide to raising venture capital for your marketplace. Article available at: Marketplace funding: How to bootstrap your marketplace . Juho Makkonen, Marketplace Academy Sources and further reading: A Guide to Marketplaces: Third Edition . Angela Tran, Max Webster, and Bors Wertz, Version One Ventures All Markets Are Not Created Equal: 10 Factors To Consider When Evaluating Digital Marketplaces . Bill Gurly, Above the Crowd The Marketplace Funding Napkin 2018 🚀 . Julia Morrongiello “Make your marketplace unit economics work,” says Fabrice Grinda . Mira Muurinen, Marketplace Academy How Much Money To Raise . Fred Wilson, AVC The top 40 + 10 marketplace investors and VC firms . Sjoerd Handgraaf, Marketplace Academy. Venture Deals . Brad Feld and Jason Mendelson, Whiley The Backstage . A video series where we sit down to chat with leading marketplace experts, founders, and investors. Marketplace Academy. Blogs to follow: AVC by Fred Wilson Fled Thoughts by Brad Feld Both Sides of the Table by Mark Suster Venture capital funds mentioned: Version One Ventures NFX Point Nine…

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S02E03: Why raise venture capital for your marketplace – and why not 19:31

vor 3 years19:31

19:31

Are you building a marketplace to make a lucrative exit? Get rich? Change the world? Listen to Sharetribe CEO Juho’s advice on if and when to bring VCs onboard. Article available at: Marketplace funding: Why raise venture capital – and why not . Juho Makkonen, Marketplace Academy Sources and further reading: Pre-Money Valuation . Will Kenton, Investopedia VC Math . Homan Yuen, Hackernoon "Network effects are key to successful marketplaces," says James Currier . Juho Makkonen, Marketplace Academy Shooting for an IPO? Take These Steps Now Before It's Too Late . The First Round Review Pro Rata . Will Kenton, Investopedia Airbnb and the Unintended Consequences of 'Disruption' . Derek Thompson, The Atlantic Studies are increasingly clear: Uber, Lyft congest cities . Steve Leblanc, National Post Venture Deals . Brad Feld and Jason Mendelson, Whiley Toyota partners with Getaround on car-sharing , Darrell Etherington, TechCrunch Electrolux and Karma introduce a smart fridge to reduce food waste . Electrolux Group The Marketplace Academy Podcast is hosted and narrated by Katri Antikainen. You can learn more about building a marketplace at www.sharetribe.com/academy/ . Looking to build a marketplace of your own? Visit www.sharetribe.com to learn more about our marketplace software products!…

Marketplace Academy

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S02E02: How to bootstrap your marketplace 18:49

vor 3 years18:49

18:49

In this episode, Sharetribe CEO Juho discusses an approach familiar to most early-stage marketplace founders: self-funding, or "bootstrapping". Article available at: Marketplace funding: How to bootstrap your marketplace . Juho Makkonen, Marketplace Academy Sources and further reading: How much does it cost to build a marketplace business? Juho Makkonen, Marketplace Academy. Your marketplace MVP – How to build a Minimum Viable Platform . Cristóbal Gracia, Marketplace Academy. Also available as an episode of this podcast! How to build your marketplace supply . Juho Makkonen, Marketplace Academy. Also available as an episode of this podcast! The top 40 + 10 marketplace investors and VC firms . Sjoerd Handgraaf, Marketplace Academy. Real businesses . Indie.VC Do things that don’t scale . Paul Graham Focus your marketplace on one city and one vertical . Juho Makkonen, Marketplace Academy How to find the best marketplace growth strategies . Juho Makkonen, Marketplace Academy. Also available as an episode of this podcast! How to do local content marketing for marketplaces . Sjoerd Handgraaf, Marketplace Academy. How I built a bootstrap marketplace . Mike Williams, Marketplace Academy Ramen profitable . Paul Graham How to choose the right marketplace business model . Juho Makkonen, Marketplace Academy. Also available as an episode of this podcast! AirBed & Breakfast profusely presents Obama O’s and Cap’n McCains . List of software tools mentioned: Sharetribe Flex : low-code marketplace software Instapage : landing page builder Webflow : landing page builder Typeform : form and survey builder Airtable : database management Calendly : booking and time management Zapier : automation The Marketplace Academy Podcast is hosted and narrated by Katri Antikainen. You can learn more about building a marketplace at www.sharetribe.com/academy/ . Looking to build a marketplace of your own? Visit www.sharetribe.com to learn more about our marketplace software products!…

Marketplace Academy

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S02E01: Complete guide to marketplace funding 17:05

vor 3 years17:05

17:05

How much funding does a successful marketplace need, and what is the best funding source? This episode of Marketplace Academy by Sharetribe CEO Juho Makkonen answers these questions. Article available at: Marketplace funding: The complete guide . Juho Makkonen, Marketplace Academy Sources and further reading: Uber squeaks tiny adjusted profit in Q3 despite $2.4B net loss . Alex Wilhelm, TechCrunch A Guide to Unit Economics for Startups . Alex Kepka, Fundsquire Your marketplace MVP – How to build a Minimum Viable Platform . Cristóbal Gracia, Marketplace Academy. Also available as an episode of this podcast! How to validate your marketplace idea before building the platform . Cristóbal Gracia, Marketplace Academy. Also available as an episode of this podcast! 11 marketplace metrics you should be tracking to measure your success . Juho Makkonen, Marketplace Academy. Also available as an episode of this podcast! Focus your marketplace on one city and one vertical . Juho Makkonen, Marketplace Academy "Network effects are key to successful marketplaces," says James Currier . Juho Makkonen, Marketplace Academy The Marketplace Academy Podcast is hosted and narrated by Katri Antikainen. You can learn more about building a marketplace at www.sharetribe.com/academy/ . Looking to build a marketplace of your own? Visit www.sharetribe.com to learn more about our marketplace software products!…

Marketplace Academy

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S01E16: How to turn your marketplace into a community 20:33

vor 3 years20:33

20:33

The Practical Guide to building an online marketplace was written by Christóbal Gracia and Juho Makkonen. All articles are available in Marketplace Academy and as a book, Lean Marketplace . This episode concludes the guide. Stay tuned for more marketplace content! Article available at: How to turn your marketplace into a community , Christóbal Gracia Sources and further reading: PaulCamper’s community-building playbook for marketplaces , Marketplace Academy Two-sided Podcast , Sharetribe Distribution of active Etsy buyers from 2011 to 2018, by purchase frequency , Statista How to build trust in your marketplace , Marketplace Academy How to find the best marketplace growth strategies , Marketplace Academy Brian Rothenberg: Driving growth via buyer/seller overlap , Marketplace Academy Three reasons why marketplaces fail (and how not to) , Marketplace Academy The Fascinating Psychology Behind the Yelp Elite Program , CMX Airbnb: Belonging , Airbnb blog Etsy Embraces Mass-Manufacturing , Wired The Power Of Online Communities , Neil Perkin Airbnb Founder Eats His Own Dogfood, Goes 'Homeless' For Months , Tech Crunch Brick by Brick: A free guide to building awesome communities , Sacha Greif How Reddit Got Huge: Tons of Fake Accounts , Vice Video: Going for Global: 5 Guerrilla Tactics When the Slick Stuff Fails , 500 Global Video: Thumbtack’s Marco Zappacosta & Requested’s Sonny Mayugba share super-growth tactics , This Week in Startups Read more about marketplaces at www.sharetribe.com/academy/ . Looking to build a marketplace of your own? Visit www.sharetribe.com !…

Marketplace Academy

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S01E15: How to build trust in your marketplace 26:18

vor 3 years26:18

26:18

It is chapter fifteen of our first season, the Practical guide to building an online marketplace . The guide was originally published in Marketplace Academy and it is written by Christóbal Gracia and Juho Makkonen. Article available at: How to build trust in your marketplace , Christóbal Gracia Sources and further reading: Jessica Tiwari: Building trust in two-sided marketplaces , Marketplace Academy How to turn your marketplace into a community , Marketplace Academy A Guide to Marketplaces: Third Edition , Angela Tran Kingyens & Boris Wertz Entering the Trust Age , BlaBlaCar Video: Trust between strangers on the Web: How can we enable it? , Ouishare Airbnb Cozies Up To Facebook To Help You Feel More At Home When Away From Home , TechCrunch Trust Among Strangers in Internet Transactions: Empirical Analysis of eBay’s Reputation System , Paul Resnick & Richard Zeckhauser Network Effects Aren’t Enough , Harvard Business Review 9 Reasons Why You Shouldn’t Trust Online Reviews , Time Building for Trust , Airbnb Tech Blog Joe Gebbia , TedTalks How Modern Marketplaces Like Uber and Airbnb Build Trust to Achieve Liquidity , Anand Iyer Violated: A traveler’s lost faith, a difficult lesson learned , Around the World and Back Again Starting a marketplace is hard. Scaling a marketplace is harder. Oisin Hanrahan On Safety: A Word From Airbnb , TechCrunch Find more about building marketplaces at www.sharetribe.com/academy/ . Looking to build a marketplace of your own? Visit www.sharetribe.com !…

Marketplace Academy

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S01E14: How to measure your marketplace's success 20:31

vor 3 years20:31

20:31

The Practical Guide is a series of articles about how to start your own marketplace business by Christóbal Gracia and Juho Makkonen, available in Marketplace Academy. This podcast brings you the content in audio format. Article available at: 11 marketplace metrics you should be tracking to measure your success , Juho Makkonen Sources and further reading: Ramen Profitable , Paul Graham Growing a marketplace? How to balance sellers and buyers using customer lifetime value , cleverlayover How to design the booking flow of your service marketplace , Marketplace Academy Metrics For Marketplaces , Sangeet Paul Choudary Net promoter score , Wikipedia The One Number You Need to Grow , Harvard Business Review The Sean Ellis Test , Johan Steenkamp How to find product/market fit , cobloom A Guide to Marketplaces: Third Edition , Angela Tran Kingyens & Boris Wertz Vanity Metrics vs. Actionable Metrics , Eric Ries Analytics and tracking tools mentioned in the chapter: Marketplace KPI Spreadsheet, by Version One Ventures Marketplace KPI Spreadsheet by daphni KPIs & Dashboards - MUST HAVES for Early Stage Startups , Vijay Nagappan Keen.io Plotly mixpanel UserReport UserVoice Qualaroo SurveyMonkey Learn more about building a marketplace at www.sharetribe.com/academy/ . Looking to build a marketplace of your own? Visit www.sharetribe.com !…

Marketplace Academy

1
S01E13: How to find the best marketplace growth strategies 18:59

vor 3 years18:59

18:59

The Practical guide is written by Christóbal Gracia and Juho Makkonen. All articles are available in Marketplace Academy and as a book, Lean Marketplace . Article available at: How to find the best marketplace growth strategies , Juho Makkonen Sources and further reading: A Guide to Marketplaces: Third Edition , Angela Tran Kingyens & Boris Wertz Brian Rothenberg: Driving growth via buyer/seller overlap , Marketplace Academy How Not to Die , Paul Graham Conquer one city at a time – An interview with Tristan Pollock , Marketplace Academy Network Effects Aren’t Enough , Harvard Business Review Traction: How Any Startup Can Achieve Explosive Customer Growth , Gabriel Weinverg & Justin Mares The Bullseye Framework for Getting Traction , ishanmishra.in The 19 Channels You Can Use to Get Traction , Gabriel Weinberg 8 strategic hacks for building marketplace liquidity , William Hsu The Beginner's Guide to SEO , Moz How to Create a Successful E-commerce Store , Neil Patel How to turn your marketplace into a community , Marketplace Academy Airbnb: The Growth Story You Didn't Know , Moving from the niche to the masses , VersionOne Starting a marketplace is hard. Scaling a marketplace is harder , Oisin Hanrahan You can learn more about building a marketplace at www.sharetribe.com/academy/ . Looking to build a marketplace of your own? Visit www.sharetribe.com !…

Marketplace Academy

1
S01E12: How to launch your marketplace 20:03

vor 3 years20:03

20:03

It is chapter twelve of our first season, the Practical guide to building an online marketplace . The guide was originally published in Marketplace Academy and it is written by Christóbal Gracia and Juho Makkonen. Article available at: How to launch your marketplace , Christóbal Gracia Sources and further reading: How To Structure A Marketplace , TechCrunch The concierge marketplace model , Marketplace Academy How to promote your online marketplace with email marketing , Marketplace Academy 7 proven strategies for launching a marketplace , Aaron Epstein Should Your Company Blog? , Jay Acunzo The Beginner's Guide to SEO , Moz The SEO's Guide to Content Marketing , Moz Don’t Launch , Eric Ries Network Effects Aren’t Enough , Harvard Business Review How to Launch Your Digital Platform , Harvard Business Review How To Get Media Coverage For Your Startup: A Complete Guide , OnStartups The Product Hunt Handbook , Justin Jackson Video: Going for Global: 5 Guerrilla Tactics When the Slick Stuff Fails , 500 Global Learn more about building a marketplace at www.sharetribe.com/academy/ . Looking to build a marketplace of your own? Visit www.sharetribe.com !…

Marketplace Academy

1
S01E11: How to build your marketplace supply 18:57

vor 3 years18:57

18:57

The Practical Guide to building an online marketplace is a series of articles about how to start your own marketplace business by Christóbal Gracia and Juho Makkonen, available in Marketplace Academy. This podcast brings you the content in audio format. Article available at: How to build your marketplace supply , Juho Makkonen Sources and further reading: James Currier: Tactics to solve the chicken-or-egg problem , Marketplace Academy A Guide to Marketplaces , Boris Wertz & Angela Tran Kingyen Steal Eggs: The Secret to Scaling an Online Marketplace , Jareau Wadé Airbnb: The Growth Story You Didn't Know , GrowthHackers How to communicate your marketplace value proposition , Marketplace Academy How did Etsy get its first batch of independent sellers when it started? , Quora How to onboard & grow your initial marketplace supply , Marketplace Academy Do Things That Don’t Scale , Paul Graham Understand Supply Growth Tactics — Marketplaces , Mike Townsend Read more about marketplaces at www.sharetribe.com/academy/ . Looking to build a marketplace of your own? Visit www.sharetribe.com !…

Marketplace Academy

1
S01E10: How to design your marketplace transaction flow 22:37

vor 3 years22:37

22:37

The Practical Guide to building an online marketplace is written by Christóbal Gracia and Juho Makkonen. All articles are available in Marketplace Academy and as a book, Lean Marketplace . Article available at: How to design your marketplace transaction flow , Juho Makkonen Sources and further reading: How to choose the right marketplace business model , Marketplace Academy Marketplace payments 1: Compare payment providers , Marketplace Academy Marketplace payments 2: What are the key features of marketplace payment solutions? , Marketplace Academy Marketplace payments 3: Costs, integration, and more things to consider , Marketplace Academy Fundamental Guidelines Of E-Commerce Checkout Design , Christian Holst E-Commerce Checkout Usability , Baymard Nine user experience lessons travel sites can learn from Airbnb , Graham Charlton How To Guard Your Online Marketplace Against Fraudsters , Forbes Marketplace financial crime – how to avoid the risks , Marketplace Academy How to discourage people from going around your payment system Want to delay payments? Here’s what you need to know about escrow , WePay Global payment methods guide , Adyen The Marketplace Academy Podcast is hosted and narrated by Katri Antikainen. Learn more about building a marketplace at www.sharetribe.com/academy/ . Looking to build a marketplace of your own? Visit www.sharetribe.com !…

Marketplace Academy

1
S01E09: How to help your customers find what they’re looking for 24:01

vor 3 years24:01

24:01

It is chapter nine of our first season, the Practical guide to building an online marketplace . The guide was originally published in Marketplace Academy and it is written by Christóbal Gracia and Juho Makkonen. Article available at: The marketplace search engine: How to help your customers find what they’re looking for , Juho Makkonen Sources and further reading: 3 Ways to Improve an Ecommerce Search Bar , Jonathan Ellins 20 Ecommerce Site Search Best Practices and Examples , Graham Charlton The Current State Of E-Commerce Search , Christian Holst How to communicate your marketplace value proposition , Marketplace Academy E-Commerce Search Field Design and Its Implications , Jamie Appleseed An E-Commerce Study: Guidelines For Better Navigation And Categories , Christian Holst Focus your marketplace on one city and one vertical , Marketplace Academy The Marketplace Academy Podcast is hosted and narrated by Katri Antikainen. Learn more about building a marketplace at www.sharetribe.com/academy/ . Looking to build a marketplace of your own? Visit www.sharetribe.com !…

Marketplace Academy

1
S01E08: How to communicate your marketplace value proposition 12:09

vor 3 years12:09

12:09

The Practical Guide to building an online marketplace is a series of articles about how to start your own marketplace business by Christóbal Gracia and Juho Makkonen, available in Marketplace Academy. This podcast brings you the content in audio format. Article available at: How to communicate your marketplace value proposition , Christóbal Gracia Sources and further reading: How to build a Minimum Viable Platform , Marketplace Academy Meet Europe's Newest Unicorn: BlaBlaCar Raises $200 Million At $1.6 Billion Valuation , Forbes Could Wallapop Be Barcelona’s First Billion Dollar Startup? , Barcinno The Marketplace Academy Podcast is hosted and narrated by Katri Antikainen. Learn more about building a marketplace at www.sharetribe.com/academy/ . Looking to build a marketplace of your own? Visit www.sharetribe.com !…

Marketplace Academy

1
S01E07: How to build a Minimum Viable Platform 20:35

vor 3 years20:35

20:35

It is chapter seven of our first season, the Practical guide to building an online marketplace . The guide was originally published in Marketplace Academy and it is written by Christóbal Gracia and Juho Makkonen. Article available at: Your marketplace MVP – How to build a Minimum Viable Platform , Christóbal Gracia Sources and further reading: 3 reasons you shouldn't outsource your startup, and what to do instead , Joel Gascoigne The Manual-First Startup , Vinicus Vacanti The Concierge Minimum Viable Product Maximizes Customer Learning , Bob Cavezza How to Create a Payment Page on Your Website , Danielle Keister 33 Bess Quotes From #RISEUP15 , Cairo Scene Email-First Startups , Ryan Hoover Building an Online Marketplace Has Never Been Easier in 2021 , Chris Lema 11 marketplace metrics you should be tracking to measure your success , Marketplace Academy Minimum Viable Product: a guide , Eric Ries Spotify: the unproject culture , Henrik Kniberg Idea to Paying Customers in 7 Weeks: How We Did It , Joel Gascoigne The Happy Startup School How to Build a Minimum Loveable Product 7 Unlikely Recommendations for Startups & Entrepreneurs The Marketplace Academy Podcast is hosted and narrated by Katri Antikainen. You can learn more about building a marketplace at www.sharetribe.com/academy/ . Looking to build a marketplace of your own? Visit www.sharetribe.com !…

Marketplace Academy

1
S01E06: How to validate your marketplace idea before building the platform 18:25

vor 3 years18:25

18:25

The Practical Guide to building an online marketplace is written by Christóbal Gracia and Juho Makkonen. All articles are available in Marketplace Academy and as a book, Lean Marketplace . Article available at: How to validate your marketplace idea before building the platform , Christóbal Gracia Sources and further reading: What can be learned when sharing leads to failing , Pando Spotify: the unproject culture , Henrik Kniberg The only thing that matters , Pmarca Guide to Startups Video: Validating Product/Market Fit , Steve Blank How to build a Minimum Viable Platform , Marketplace Academy Platform Design Toolkit , Boundaryless Simone Cicero: How to design your marketplace idea , Marketplace Academy The Lean Startup , Eric Ries Running Lean , Ash Maurya The Startup Bluebook: The Entrepreneur’s Guide to Customer Development , Brant Cooper Video: How to Use the Validation Board to Test Your Startup Idea , Lean Startup Machine All Markets Are Not Created Equal: 10 Factors To Consider When Evaluating Digital Marketplaces , Bill Gurley Video: How to Validate Your Marketplace Webinar , platformOS Video: The Lean Approach: The Lean Method , Kauffman FoundersSchool The Business Model Canvas , Strategyzer Two-sided – The marketplace podcast: Talk to your users before building anything with Charles Armitage (Florence) , Sharetribe The Marketplace Academy Podcast is hosted and narrated by Katri Antikainen. Learn more about building a marketplace at www.sharetribe.com/academy/ . Looking to build a marketplace of your own? Visit www.sharetribe.com !…

Marketplace Academy

1
S01E05: How to define your marketplace pricing 19:49

vor 3 years19:49

19:49

The Practical Guide to building an online marketplace is a series of articles about how to start your own marketplace business by Christobal Gracia and Juho Makkonen, available in Marketplace Academy . This podcast brings you the content in audio format. Article available at: Marketplace pricing: How to define your ideal take rate , Juho Makkonen Sources and further reading: A Rake Too Far , Bill Gurley Rake table , Bill Gurley How eBay failed in China , Forbes Network effect , Wikipedia Is the Freemium Model the Future of Marketplaces? Fabrice Grinda: “Make your marketplace unit economics work” , Marketplace Academy Strategies for Two-Sided Markets , Harvard Business Review The Marketplace Academy Podcast is hosted and narrated by Katri Antikainen. Read more about marketplaces at www.sharetribe.com/academy/ . Looking to build a marketplace of your own? Visit www.sharetribe.com to learn more!…

Marketplace Academy

1
S01E04: How to discourage marketplace leakage 16:18

vor 3 years16:18

16:18

This is the fourth chapter of our first season, the Practical guide to building an online marketplace . The guide was originally published in Marketplace Academy and it is written by Christobal Gracia and Juho Makkonen. Article available at: Managing marketplace leakage – How to discourage people from going around your payment system , Juho Makkonen Sources and further reading: How to choose the right marketplace business model , Marketplace Academy How Two-Sided Marketplace Can Prevent Disintermediation (Platform Leakage) Why Homejoy Failed … And The Future Of The On-Demand Economy , TechCrunch Jessica Tiwari: Building trust in two-sided marketplaces , Marketplace Academy Want to delay payments? Here’s what you need to know about escrow , WePay Platform cooperativism The Marketplace Academy Podcast is hosted and narrated by Katri Antikainen. You can learn more about building a marketplace at www.sharetribe.com/academy/ . Looking to build a marketplace of your own? Visit www.sharetribe.com !…

Marketplace Academy

1
S01E03: How to choose the right marketplace business model 16:41

vor 3 years16:41

16:41

The Practical Guide to building an online marketplace is written by Christobal Gracia and Juho Makkonen. All articles are available in Marketplace Academy and as a book, Lean Marketplace . Article available at: How to choose the right marketplace business model by Juho Makkonen Sources and further reading: How to discourage people from goin around your payment system , Marketplace Academy How to set pricing in your marketplace , Marketplace Academy James Currier: Tactics to solve the chicken-or-egg problem , Marketplace Academy The Marketplace Academy Podcast is hosted and narrated by Katri Antikainen. Find more content about building a marketplace at www.sharetribe.com/academy/ . Looking to build a marketplace of your own? Visit www.sharetribe.com !…

Marketplace Academy

1
S01E02: How to find a great marketplace idea 19:23

vor 3 years19:23

19:23

The Practical Guide is a series of articles about how to start your own marketplace business by Christobal Gracia and Juho Makkonen, available in Marketplace Academy. This podcast brings you the content in audio format. Article available at: What you need to know before starting your marketplace business , Christóbal Gracia Sources and further reading: Startup Playbook , Sam Altman Sharing is the New Buying, Winning in the Collaborative Economy , Jeremiah Owyang Trusted online communities: Signs of a brighter future , Chronos & BlaBlaCar How to disrupt Craigslist , Sangeet Paul Choudary Marketplace directories: Sharemrkt directory honeycomb 2.0 consumo colaborativo Learn about a great example of looking for fragmented markets in this video about how the EatWith team set out to disrupt the food industry . The Marketplace Academy Podcast is hosted and narrated by Katri Antikainen. You can learn more about building a marketplace at www.sharetribe.com/academy/ . Looking to build a marketplace of your own? Visit www.sharetribe.com !…

Marketplace Academy

1
S01E01: What you need to know before starting your marketplace business 14:22

vor 3 years14:22

14:22

This is chapter one of our first season, the Practical guide to building an online marketplace . The guide was originally published in Marketplace Academy and is written by Christóbal Gracia and Juho Makkonen. Article available at: What you need to know before starting your marketplace business , Christóbal Gracia Sources and further reading: Video: How design thinking transformed Airbnb from failing startup to billion-dollar business , First Round Capital Airbnb CEO Brian Chesky on Building a Company and Starting a 'Sharing' Revolution , The Atlantic Collaborative Economy Funding Spreadsheet The Sharing Economy, Consumer Intelligence Series , PwC How to build a Minimum Viable Platform , Marketplace Academy The Manual First Startup , Vinicus Vacanti An Interview with Airbnb’s Christopher Lukezic , Shareable The Marketplace Academy Podcast is hosted and narrated by Katri Antikainen. Learn more about building a marketplace at Marketplace Academy . Looking to build a marketplace? Visit www.sharetribe.com to start building!…

Marketplace Academy

1
Trailer: Marketplace Academy Podcast 1:17

vor 3 years1:17

1:17

Do you have a great marketplace idea but don’t know where to start? Are you inspired by the sharing economy? Do you want to learn about all things marketplace? If yes, this podcast is for you. It walks you through what you need to know as a marketplace founder, from starting your business to funding strategies and platform design. It is the second home of Sharetribe’s Marketplace Academy , your go-to source for practical marketplace guides, success stories, and news from the industry. Our first season is a practical guide to building a marketplace. Sharetribe builds marketplace software and creates marketplace content to help founders create, run, and grow their online marketplace platforms.…

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