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Christina Garnett talks Chief Customer Officer!

 
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Manage episode 417442743 series 2733
Inhalt bereitgestellt von John Wall and Christopher Penn, John Wall, and Christopher Penn. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von John Wall and Christopher Penn, John Wall, and Christopher Penn oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.

In this Marketing Over Coffee:
Learn why every company needs a CCO, even if it’s fractional, life after Hubspot and more!

Direct Link to File

Brought to you by our sponsors: Wix Studio and NetSuite

Starting as a fan of Hubspot and then being hired to grow the fandom there

Finding the Customer Love Language

Starting as English major and considering Law, to teaching Math

Leaving Hubspot to start her own Fractional Chief Customer Officer Consultancy

6:44 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.

10:10 Why the CCO is needed, you can’t just add advocacy at the end

Pocket CCO

16:39 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!

Defining the ICP and gathering data to start

The mistake of thinking the customer journey is 2D – where game theory gets applied

23:30 "Your 9 is my 7, I’m hella picky"

28:00 Any time you are asking for money

Does everyone have to go for a White Glove experience?

Neil Gaiman

Christina is on LinkedIn and visit Pocket CCO

Gen AI Course Updates done: Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now!

Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie

Sign up for the Marketing Over Coffee Newsletter to get early access!

Our theme song is Mellow G by Fonkmasters.

The post Christina Garnett talks Chief Customer Officer! appeared first on Marketing Over Coffee Marketing Podcast.

  continue reading

384 Episoden

Artwork
iconTeilen
 
Manage episode 417442743 series 2733
Inhalt bereitgestellt von John Wall and Christopher Penn, John Wall, and Christopher Penn. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von John Wall and Christopher Penn, John Wall, and Christopher Penn oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.

In this Marketing Over Coffee:
Learn why every company needs a CCO, even if it’s fractional, life after Hubspot and more!

Direct Link to File

Brought to you by our sponsors: Wix Studio and NetSuite

Starting as a fan of Hubspot and then being hired to grow the fandom there

Finding the Customer Love Language

Starting as English major and considering Law, to teaching Math

Leaving Hubspot to start her own Fractional Chief Customer Officer Consultancy

6:44 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.

10:10 Why the CCO is needed, you can’t just add advocacy at the end

Pocket CCO

16:39 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!

Defining the ICP and gathering data to start

The mistake of thinking the customer journey is 2D – where game theory gets applied

23:30 "Your 9 is my 7, I’m hella picky"

28:00 Any time you are asking for money

Does everyone have to go for a White Glove experience?

Neil Gaiman

Christina is on LinkedIn and visit Pocket CCO

Gen AI Course Updates done: Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now!

Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie

Sign up for the Marketing Over Coffee Newsletter to get early access!

Our theme song is Mellow G by Fonkmasters.

The post Christina Garnett talks Chief Customer Officer! appeared first on Marketing Over Coffee Marketing Podcast.

  continue reading

384 Episoden

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