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Sales and Marketing Are Feuding (And It's Costing You)
Manage episode 444374418 series 3452883
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We've all heard the blame game: sales blaming lead quality, marketing blaming a lack of understanding of prospect needs, and CEOs blaming poor communication.
But here's the truth: alignment between sales and marketing is absolutely crucial for sustainable growth.
In this episode, we'll explore:
- How to identify if you've got a misalignment problem
- The impact of misalignment on your customer journey and business growth
- Strategies to achieve better alignment, including:
- Setting unified objectives
- Using data to remove emotion from decision-making
- Implementing lead scoring systems
- Establishing structured communication channels
We'll also dive into the power of data in removing emotion from the alignment process and the importance of asking the right questions to bridge the gap between sales and marketing teams.
Remember, alignment is an ongoing process that requires consistent effort, open communication, and adaptability. But the rewards—in revenue growth, efficiency, and customer and team satisfaction—make it all worthwhile.
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