Ep. #118 - The Hook Model: The Secret Behind Habit-Forming Products

Marketing Mantra

In this episode of Marketing Mantra, we dive deep into the Hook Model, a powerful framework popularized by Nir Eyal in his groundbreaking book Hooked: How to Build Habit-Forming Products. This model has been used by the world’s leading tech companies to create products that users can’t resist.

Join me as I break down the four phases of the Hook Model—Trigger, Action, Variable Reward, and Investment—and explain how each phase plays a vital role in creating a cycle of habitual use. I’ll also share seven key marketing insights that every marketer should know to effectively apply the Hook Model to their products or services.

By the end of this episode, you’ll have a clear understanding of why the Hook Model is the secret weapon behind some of the most successful products in the market, and how you can leverage it to keep your users engaged and coming back for more.

What You’ll Learn:

• The four phases of the Hook Model and how they work together to form habits
• Real-world examples of companies successfully using the Hook Model
• 7 actionable marketing insights to implement the Hook Model in your product strategy
• Why mastering the Hook Model is essential for every marketer looking to create sticky, engaging products

Tune in and discover the secret behind habit-forming products that keep users hooked!

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Resources Mentioned:

• Book Recommendation: Hooked by Nir Eyal - https://www.nirandfar.com/hooked/
• [Blog Post] 7 Marketing Lessons I Learned from "Hooked" by Nir Eyal - https://www.99signals.com/marketing-lessons-hooked-nir-eyal/

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