Meta Advertising Glitch, California Sues ExxonMobil, and Apple TV+ Faces Off with HBO

Marketing Brew

Marketing Brew brings you up-to-date with the latest trends and issues shaping the marketing industry. In today's episode, airing Tuesday, September 24th, we delve into a series of pressing topics: - Meta's ad platform encountered significant bugs mid-August, causing severe misfires in ad targeting and resulting in substantial financial losses for many campaigns. - California has filed a lawsuit against ExxonMobil, accusing the oil giant of misleadingly advertising plastics as recyclable, as part of a wider initiative to tackle deceptive environmental claims. - Apple's new drama "La Maison" is drawing comparisons to "Succession," while other series like "The Buccaneers" and "My Lady Jane" are struggling to match the engagement of Netflix's "Bridgerton." - We spotlight Mike Zeman, CMO of Life360, reflecting on his career achievements and sharing his admiration for Dos Equis's "Most Interesting Man in the World" campaign. - In mergers and acquisitions, Publicis acquires Mars United Commerce, and Blue Matter buys healthcare PR agency Sam Brown, while Taco Bell partners with Omar Apollo for a new sauce packet launch. - YouTube introduces nine new features at its "Made on YouTube" event, and Meta releases its latest Responsible Business Practices Report focusing on generative AI, teen protections, and environmental impacts. Stay tuned for more insights and updates on the ever-evolving marketing landscape.