Sharon Zeev Poole, Elzanne Strydom, Dan Beaumont And Darren Discuss Innovation In Marketing Communications

Managing Marketing

Sharon Zeev Poole is the founder and Director at Agent99, Elzanne Strydom is the founder and CEO of Connected Culture and Dan Beaumont is the founder and Managing Director of GAME Creative Advisory.

Marketers know that the risks brands take today often won’t see results for six months to a year. So given today’s tough economic climate, when companies want to see ROI now, getting brands to take chances and invest in innovative ideas is no easy task.

The recently shared their views on innovation in public relations, branding and digital marketing. Each revealed what they are doing to develop innovative ideas for clients during this challenging time.

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Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.