#91 - President of Henkel China Rajat Agarwal: Deep Dive on China's Market and Global Consumer Behaviour

Made in China

Hallo und herzlich willkommen zu einer neuen und gleichzeitig ganz besonderen Podcast-Folge. Wir wechseln gleich wieder auf Englisch, denn unser Gast ist niemand Geringeres als Rajat Agarwal, der Präsident von Henkel Greater China.
We invited him to our office in Shanghai, and that's how this episode came about. Henkel is probably a household name for all of you, even though the products are often invisible. Henkel is the brand behind many of your detergents, hairsprays, and adhesives, which you likely use every day. Today, Rajat makes the products visible, or better yet, audible, for us.
We talked about Henkel's major business areas in China, the key to success in the high-speed and highly competitive Chinese market, and the differences in consumer behavior in various countries.
It was a very pleasant conversation and added a lot of value for both you and us. Don't miss it, and make sure you stay tuned until the end because we'll be discussing a truly extraordinary phenomenon. Have you ever heard of dating apps being used for job hunting? I don't think so. Hear for yourself!
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Participation:
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