The SHOCKING Truth About India's $100B Spiritual Industry Shift

LevelUp with Devansh Lakhani

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0:00 - Trailer
0:45 - Who’s joining us today?
0:59 - Can spirituality go digital?
2:15 - Why is India’s spiritual market booming?
4:52 - Do millennials want spirituality differently?
9:33 - What’s the story behind VAMA’s name?
11:14 - How does VAMA make money?
16:25 - Growth or monetization, what comes first?
22:43 - What surprising lessons came from users?
28:41 - How did Acharya Dev shape VAMA?
34:28 - How do you convince investors early?
39:39 - What’s your $2B startup framework?
44:42 - Rapid-fire with the founder!
48:19 - Final takeaways and closing notes
In today’s episode of Levelup with Devansh, we have Manu Jain in conversation with Devansh Lakhani, the founder of Levelup. Manu is the founder of VAMA, a fast-growing digital spirituality startup that brings temples, poojas, and spiritual consultations online to the masses.
In this episode, we discussed why spirituality in India is ripe for digital transformation and how VAMA is making spiritual practices more accessible without losing authenticity. Manu shared how VAMA is building trust in a highly traditional sector, the changing expectations of millennials and Gen Z, and why India’s $100B spiritual market is one of the biggest untapped opportunities.
We also explored VAMA’s vision to become the go-to platform for everything spiritual, the challenges of scaling a faith-driven app in India, and how technology can bridge the gap between ancient traditions and modern lifestyles. Manu opened up about what it takes to build in this unique sector, his thoughts on the future of digital spirituality, and why the next big wave of consumer tech could come from faith.
If you’re passionate about startups, consumer tech, or India’s cultural evolution, this conversation will provide you with deep insights into the future of spirituality in the digital age.
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