LEAVE YOUR MARK: Freshly Brewed Career Advice With Aliza Licht podcast

LEAVE YOUR MARK: Freshly Brewed Career Advice with Aliza Licht

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The War and Treaty Are Getting Carried Away 46:55

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The War and Treaty’s Michael and Tanya Trotter grew up in Cleveland, Ohio, and Washington, DC, respectively, but both have family roots in the South. They also grew up in the musical traditions of their churches – Tanya in the Black Baptist Church and Michael in the Seventh Day Adventist Church – where they learned the power of song to move people. After becoming a father at a very young age, Michael eventually joined the armed forces and served in Iraq and Germany, where he took up songwriting as a way of dealing with his experiences there. Meanwhile Tanya embarked on a singing and acting career after a breakthrough appearance in Sister Act 2 alongside Whoopi Goldberg and Lauryn Hill. Now, after a long and sometimes traumatic journey, Michael and Tanya are married, touring, winning all sorts of awards, and set to release their fifth album together, and their fourth as The War and Treaty. Sid talks to Michael and Tanya about the new record, Plus One , as well as their collaboration with Miranda Lambert, what it was like to record at FAME studios in Muscle Shoals, and how they’re blending country, soul, gospel, and R&B. Learn more about your ad choices. Visit podcastchoices.com/adchoices…

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How do you build your personal brand and succeed in your career? Award-winning marketer and personal branding expert Aliza Licht has the answer. Join her solo episodes or conversations with dynamic guests every Wednesday on Leave Your Mark. Whether it's professional advice, brand strategy, or newsworthy workplace trends, Leave Your Mark delivers insider perspectives while they're hot. As the bestselling author of Leave Your Mark and her latest book ON BRAND, Aliza provides essential insights and motivation for succeeding in today's working world where the lines are blurred between what's personal and professional, and the most important thing you can have is a strong sense of self.

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#Aliza Licht #Alizalicht #Careeradvice #Dknyprgirl #Fashion #Leaveyourmark #Media #Mentor #Mentorship #Negotiation #Selfhelp #Socialmedia #Style #Books #Careers #Business #Celebrity #Influence #Personalbranding

LEAVE YOUR MARK: Freshly Brewed Career Advice with Aliza Licht

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234 Episoden

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LEAVE YOUR MARK: Freshly Brewed Career Advice with Aliza Licht

1
Caught in the Act: Task Masking in the Age of Office Surveillance 9:49

vor 10 hours9:49

9:49

In this episode, I delve into the workplace trend of ‘task masking,’ where employees appear busy without being productive, particularly among Gen Z. With the return to office mandates, this phenomenon has become more noticeable. Is this solely a Gen Z issue or a symptom of outdated workplace expectations? But hold that thought- what about the rise of workplace surveillance technologies and their potential impact on employee trust? I explore how companies can create more meaningful, engaging work environments to counteract these trends.…

LEAVE YOUR MARK: Freshly Brewed Career Advice with Aliza Licht

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Expert Strategies for Navigating Workplace Power Dynamics and Managing Up with Melody Wilding 40:21

vor 7 Tagen40:21

40:21

In this episode of Leave Your Mark, I chat with Melody Wilding, an award-winning executive coach and author of Managing Up: How to Get What You Need from the People in Charge and Trust Yourself: Stop Overthinking and Channel Your Emotions for Success at Work. Melody dives into her journey of coaching highly sensitive professionals and shares actionable advice on navigating relationships with higher-ups, managing workplace emotions, and strategically advancing your career. We discuss the nuances of 'managing up' for both introverts and extroverts and highlight the importance of proactive career management. Melody also introduces the concept of 'sensitive strivers,' explaining how to turn sensitivity into a workplace strength.…

LEAVE YOUR MARK: Freshly Brewed Career Advice with Aliza Licht

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Poppi Soda's Influencer Marketing Controversy: Bold Move or Misstep? 15:38

vor 14 Tagen15:38

15:38

In this episode of Leave Your Mark, I break down the recent controversy surrounding Poppi, the prebiotic soda brand, following a bold marketing stunt gone wrong. The campaign, which involved sending 32 custom Poppi branded vending machines to top influencers, sparked backlash over elitism, wastefulness, and detachment from loyal customers. I delve into the two main areas of criticism: alienating a core customer base and concerns over sustainability and execution. Tune in to hear my strong take on influencer marketing, the founder apology, and why I believe Poppi will ultimately be just fine. Plus, get my insights on the importance of brands being bold and creative in their marketing efforts. 00:26 The Poppi Soda Brand Controversy 00:49 Backstory and Marketing Stunt Breakdown 02:01 Backlash and Core Customer Alienation 03:07 Environmental Concerns and Execution Issues 03:51 Founder and Company Response 05:05 Broader Implications of Influencer Marketing 05:37 Host's Perspective on the Controversy 09:10 Final Thoughts and Marketing Insights 11:27 Conclusion and Call to Action…

LEAVE YOUR MARK: Freshly Brewed Career Advice with Aliza Licht

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New Evidence Sheds Light on 'It Ends With Us' Marketing Fail 14:01

vor 21 Tagen14:01

14:01

Who is really to blame? In this episode of 'Leave Your Mark,' I discuss the controversial marketing strategy of the film 'It Ends With Us,' directed by Justin Baldoni and starring Blake Lively. The promotional campaign faced criticism for being tone-deaf, especially considering the movie's sensitive themes of domestic violence. I reveal new evidence that shifts the focus of responsibility away from Sony. I also share actionable marketing tips to avoid such pitfalls in the future, emphasizing sensitivity and stakeholder inclusion. Tune in to learn valuable lessons on responsible and effective marketing.…

LEAVE YOUR MARK: Freshly Brewed Career Advice with Aliza Licht

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The Office Elite: The Unspoken Rules of Hybrid Hierarchy 7:46

vor 28 Tagen7:46

7:46

In this episode of Leave Your Mark, I review an article from Quartz on the emerging concept of a 'hybrid hierarchy' in the workplace. I discuss how some companies offer flexible schedules to high-performing employees while others are required to adhere to strict in-office attendance. I debate the challenges and implications of this approach, touching on issues of fairness, transparency, and potential workplace tension.…

LEAVE YOUR MARK: Freshly Brewed Career Advice with Aliza Licht

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Perform Like a Pro: Mental Health Hacks for High Achievers 13:05

vor 5 weeks13:05

13:05

In this episode of Leave Your Mark, I focus on navigating mental health challenges in high-performing workplaces. Drawing from my background in public relations, I share valuable insights on maintaining productivity while safeguarding mental well-being. I discuss real-world examples like Simone Biles prioritizing her mental health and tech leaders addressing burnout. I provide essential tips for high performers, such as prioritizing tasks with the 80/20 rule. I also offer actionable advice for employers and leaders on modeling healthy behaviors, promoting work-life balance, spotting burnout, and fostering a culture of psychological safety.…

LEAVE YOUR MARK: Freshly Brewed Career Advice with Aliza Licht

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What Stops Women Leaders from Stepping into the Spotlight with Anjli Raval 28:45

vor 6 weeks28:45

28:45

In this episode of Leave Your Mark podcast, I engage in a compelling conversation with Anjli Raval , the management editor at the Financial Times . We discuss Anjli's article ' Women shouldn't face a penalty for promoting themselves ', her experiences interviewing female CEOs, and the challenges women face in self-promotion. Our discussion highlights the importance of personal branding, cultural differences in perceptions of success, and actionable advice for professionals to effectively amplify their voices. Anjli also shares her journalistic approach and how thoughtful engagement can lead to greater professional opportunities. 00:00 Introduction to Leave Your Mark 00:26 Meet Anjli Raval: Management Editor at Financial Times 01:36 The LinkedIn Post That Sparked a Conversation 02:07 Challenges Faced by Female CEOs 03:09 The Importance of Personal Branding 12:52 Cultural Differences in Personal Branding 21:33 Advice for CEOs and Professionals 24:38 Conclusion and Final Thoughts…

LEAVE YOUR MARK: Freshly Brewed Career Advice with Aliza Licht

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How Carrie Kerpen is Closing the Exit Gap for Female Entrepreneurs 32:00

vor 7 weeks32:00

32:00

In this episode of Leave Your Mark, I'm thrilled to welcome back Carrie Kerpen , a transformative leader in the business world. Carrie, the founder and CEO of The Whisper Group —an exit readiness advisory practice for women-owned businesses—shares her incredible journey. Previously, she started, scaled, and sold Likable Media, a pioneering social media agency. We dive into her strategic approach to building and selling a profitable business, her development of The Whisper Group, and her mission to close the exit gap for female entrepreneurs. Carrie also discusses her upcoming book, ' The Whisper Way ,' and offers a unique perspective on optimizing businesses for exit. You'll gain actionable insights on career growth, business optimization, and personal branding from this insightful discussion.…

LEAVE YOUR MARK: Freshly Brewed Career Advice with Aliza Licht

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Crafting Memorable Speeches: Lessons from the Golden Globes 13:15

vor 8 weeks13:15

13:15

This year's Golden Globes reminded us of the importance of intentional and clear communication in public speaking. Today's episode on Leave Your Mark delves into powerful takeaways from several of the speeches at the Golden Globes, emphasizing the value of authenticity and the consequences of ignoring impactful narratives – lessons that extend beyond the awards stage to everyday communication and storytelling. In this episode of Leave Your Mark, I'm thrilled to welcome back my friend and personal media trainer, Jillian Straus, CEO and founder of Straus Strategic Communications , to break down some standout speeches from the Golden Globes. In contrast, I break them down from a personal branding and PR standpoint. We dive into Demi's powerful and relatable speech that captured vulnerability and empathy and contrast it with Adrian Brody's speech, which notably avoided key elements of his film's Holocaust narrative. Throughout our discussion, we emphasize the importance of intention, authenticity, and conveying a clear message in public speaking.…

LEAVE YOUR MARK: Freshly Brewed Career Advice with Aliza Licht

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The Ultimate Year-End Review Playbook for Your Next Promotion 14:32

vor 11 weeks14:32

14:32

As we wrap up another year, I find myself reflecting on my journey and eagerly preparing for the opportunities ahead. This time of year, evaluations are in full swing, and I'm here to share how to tackle your year-end review to ensure you’re on the path to success and a well-deserved promotion. In this episode, I provide a comprehensive, step-by-step guide on how to effectively tackle your year-end review to position yourself for a promotion. Learn the importance of documenting your accomplishments, making your results measurable, and using the STAR format to clearly articulate your contributions. Discover how personal branding, soliciting feedback, and setting personal development goals can enhance your review process. Understand the value of being proactive, handling constructive criticism, and preparing for compensation discussions. Use my link https://porkbun.com/LeaveYourMark24 to get a .bio domain for less than $2 now at Porkbun!…

LEAVE YOUR MARK: Freshly Brewed Career Advice with Aliza Licht

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Dream big, plan bigger! How to Turn ChatGPT into Your Career Coach 12:45

vor 12 weeks12:45

12:45

In this episode, I challenge you to identify your 'North Star Goal' and utilize ChatGPT 4.0 as a personalized career coach. I emphasize the importance of setting lofty goals and provide a detailed step-by-step guide on how to prompt ChatGPT to create a strategic plan tailored to your career aspirations. By feeding ChatGPT comprehensive information about your achievements, strengths, and areas for improvement, you can get a customized roadmap that breaks down high-level goals into manageable daily tasks. I underscore the value of AI in professional development and encourage viewers to adopt this innovative approach to advance their careers. Use my link https://porkbun.com/LeaveYourMark24 to get a .bio domain for less than $2 now at Porkbun!…

LEAVE YOUR MARK: Freshly Brewed Career Advice with Aliza Licht

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Finding Purpose through Adversity: Ingrid Jean-Baptiste's Lesson 21:18

vor 13 weeks21:18

21:18

In this episode of Leave Your Mark, I welcome Ingrid Jean Baptiste, a journalist, actor, and founder director of the Chelsea Film Festival . Ingrid shares her inspiring journey of creating the festival after a life-changing car accident. She discusses her passion for promoting the work of emerging filmmakers and raising awareness about global issues. She talks about the impact of the festival, her personal resilience, and the importance of following one's intuition. Ingrid also reflects on her outspoken activism and how she hopes to leave her mark on the world through her work. Use my link https://porkbun.com/LeaveYourMark24 to get a .bio domain for less than $2 now at Porkbun!…

LEAVE YOUR MARK: Freshly Brewed Career Advice with Aliza Licht

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The Strategic Missteps of Jaguar's Rebrand: A Fashion Marketer's Analysis 17:03

vor 14 weeks17:03

17:03

In this episode of Leave Your Mark, I analyze Jaguar's recent controversial rebranding campaign, ' Copy Nothing .' As someone deeply embedded in luxury marketing, watching Jaguar's recent "Copy Nothing" rebrand was akin to witnessing a heritage fashion house abandon its signature codes. The automotive equivalent of Saint Laurent dropping Yves is a move that requires precision, strategy, and, above all, deep market understanding. Jaguar's pivot from its storied British luxury codes to stark minimalism, no doubt visually inspired by the beauty and fashion worlds, reflects a fundamental misread of the luxury market, their customer, and the climate today. Brands must evolve, but Jaguar's approach stripped away the DNA that positioned them in the luxury automotive sector in the first place. Drawing parallels to successful luxury fashion rebrands – consider Gucci under Michele or Celine under Slimane – even radical departures maintained a dialogue with house codes. The most successful brand evolutions in the luxury sector don't erase heritage; they recontextualize it. Jaguar's break with their visual legacy demonstrates a disconnect with contemporary luxury marketing principles. Join me for a marketing-focused episode where I discuss Jaguar's drastic changes to their logo and brand identity and the significant backlash the campaign received. I explain the importance of not abandoning brand heritage and engaging cross-functional teams in rebranding. Drawing on my experiences with major rebrands, I offer crucial lessons for marketers on navigating brand evolution without alienating existing customers. In luxury markets, whether automotive or fashion, brand equity is built over decades but can be compromised in a single season. The key lies in evolution that honors legacy while embracing the future – a lesson Jaguar's rebrand makes painfully clear. 00:00 Introduction to Leave Your Mark 00:26 Jaguar's Controversial Rebrand 01:12 Analyzing the Campaign's Flaws 02:42 Lessons for Marketers 05:52 Comparing with Successful Campaigns 10:16 The Fallout and Future Steps 12:55 Conclusion and Final Thoughts Use my link https://porkbun.com/LeaveYourMark24 to get a .bio domain for less than $2 now at Porkbun!…

LEAVE YOUR MARK: Freshly Brewed Career Advice with Aliza Licht

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The Big Stay: Turn Career Stagnancy into a Power Move 15:13

vor 15 weeks15:13

15:13

In this solo episode, I discuss the current employment climate known as 'The Big Stay,' where employers have the upper hand and job-switching opportunities are scarce. But don't get discouraged. Staying put doesn't have to be negative. This episode contains actionable career advice to make the most out of your current role and keep your eye on the future. Additionally, I offer strategies for those who may feel unhappy in their job, emphasizing the importance of maintaining a positive outlook and planning for a future career move while maximizing the benefits of your current role. The episode also touches on managerial responsibilities in keeping teams engaged and maintaining open communication. Key topics include: - From the Great Resignation to the Big Stay - Building Credibility While Staying Put - Proactivity: The Key to Avoid Stagnation - Leveraging Social Capital - Innovate and Contribute - Mentorship and Networking: A Dual Approach - Maintaining an Online Presence - Strategic Reflection and Future Planning - Managers: Fostering Engagement in Teams - Embrace The Silver Linings…

LEAVE YOUR MARK: Freshly Brewed Career Advice with Aliza Licht

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Moving On: How to Grieve and Grow Beyond Your Former Career 11:59

vor 16 weeks11:59

11:59

Grieving a career you loved is challenging, but it's a natural part of moving forward. In this solo episode, I share how to acknowledge, reflect, and recreate your path on a new journey. I delve into the often-overlooked painful aspect of leaving a long-term career or industry. The emotional challenge and identity crisis that can accompany such a change are not spoken about enough. The episode offers practical advice on how to acknowledge your feelings, identify what you loved about your previous role, maintain your professional network, and find new ways to stay relevant and creative. Emphasizing the importance of personal branding and self-reflection exercises from 'On Brand,' I share practical tips to help you navigate through this transition. Remember, while your career may have changed, you remain the same skilled, valuable person.…

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