Doing good and having meaning is a far bigger focus than growing - Stephanie Fisher, Founder Hello Earth

Karmic Capitalist - businesses with purpose

You’ve just moved from one end of the planet to the other. You’re pregnant. And you want to be working. What do you do?

It’s a sad indictment on how the workplace still treats pregnancy that for my guest on this #KarmicCapitalist podcast episode, starting a company seemed a more plausible route than finding employment.

But start a company while pregnant is what Steph did. She started marketing agency, Hello Earth, and early on set about specialising on companies with a focus on purpose and sustainability. Hello Earth works with them to identify how digital marketing can impact their ESG goals, then sets about helping them make that happen.

I found it wonderful that for such a relatively small company, they’d had the confidence to build this into their client qualification process. They’ve developed their own 7 pillar model that all prospects must pass before Hello Earth will work with them. It’s a structured approach, which also allows for direction of travel - meaning demonstrated serious intent to improve in ESG areas, as well as where the prospective client is at today.

Lovely episode, and with a lot to take away in terms of what you can do even if you’re not yet (and never intend to be) the size of a WPP.

I love the trajectory that Steph and Hello Earth are on. I suspect we’ll hear a lot more from them in the coming few years.

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I host a weekly online workshop with CEOs of SMEs (10 to 100 employees approx) about scaling up, allowing them to step back and do more strategic work, and doing it in line with their values. Max 6 per session so we can have a real conversation.
If you'd like to join me, find a date that works for you here. They aren't charged for - you and I will both get value from the conversation.
Only CEOs / MDs apply - strictly peer-level conversation.