Little Giants: The Big World of Gen Alpha

Josie and the Podcast

Step aside Gen Z, because Generation Alpha is here and making its identity known. Born between 2010 and 2025, Alpha’s are highly digitally-integrated and are set to become the most educated generation.

For insight on Gen Alpha, I brought in a diverse group of guests to speak to what’s ahead. You’ll hear from AJ Lopez, social media & media relations manager at Texas Woman’s University (and parent of two Gen Alphas); Dr. Meghan Grace, researcher, consultant, generational expert; Dr. Amber Williams, Vice Provost for Student Success at the University of Tennessee - Knoxville (also a parent of a Gen Alpha); and Ava Christopher, a Gen Alpha herself, and the cousin of my marketing manager, Kati Hartwig.

As we gear up for this new generation of diverse, intelligent, and independent people, it’s clear that higher ed is going to have to evolve to fit their needs. So what’s the first step?

Josie and the Podcast is a production of Dr. Josie Ahlquist and is produced by University FM. The show is also sponsored by Element451.

For all resources mentioned in this episode, head to https://www.josieahlquist.com/podcast/little-giants-big-world-of-gen-alpha/

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Website: www.josieahlquist.com

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Mentioned in the episode:

Element 451 Engage Summit

*Remember to use code JOSIE50 for an exclusive discount through March 31st!*

NASPA session with Tim Alexander: Is Student Affairs Ready for Influencer Marketing?

Influencer Marketing and Its Place in Higher Education | Josie and the Podcast

ACPA Annual Convention

NASPA Virtual Conference

AMA Virtual Conference: Marketing in Higher Education

Student Social Media Academy

Engaging the Digital Generation

AJ Lopez | Texas Women’s University

Dr. Meghan Grace | researcher, consultant, generational expert

Dr. Amber Williams | University of Tennessee

Gen Alpha Primer from Ologie

McCrindle

Ashley Fell

Gen Alpha will be more diverse than the rest of the US population (Insider Intelligence)

Dolly Parton’s Imagination Library

Inside the Tween Obsession With Drunk Elephant Skin Care (Glamour Magazine)

Skincare Smoothies

James Charles

Preparing for Gen Alpha Students: Everything Will Be Different (Volt)

6 Tips for Marketing Higher Ed to Generation Alpha

Students Like You | Seton Hall University

The Automatic Millionaire by David Bach

Faith Hitch on TikTok

Generation research from Dr. Meghan Grace and Dr. Corey Semiller