Ep 352 - Aligning Marketing with the Development Process with Benoit Scappazzoni

Indie Game Movement - The podcast about the business and marketing of indie games.

Inhalt bereitgestellt von RenGen Media, Andrew Pappas, and Game Marketing Strategist. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von RenGen Media, Andrew Pappas, and Game Marketing Strategist oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.

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Typically when looking at marketing and development, many see these areas as being completely different, therefor becoming siloed. But in doing so, this can easily lead to lots of missed opportunities, creating more friction and challenges in creating visibility and momentum that projects need. So today, we're going to delve into insights and proven strategies that can align marketing with development seamlessly, from concept and prototypes to just before release, allowing indie studios and devs to be empowered and maixmize their game's full potential. Episode Shownotes Link:

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