What are segues and how to write them in storytelling emails

ill communication: copywriting tips & sales strategies for small businesses

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In this episode of ill communication, we are doing a follow-up on the episode last week all about the anatomy of a great storytelling email. In that episode, I shared the essential components of a storytelling email: the hook, story, segue, and so-what.

Now, I’m diving deeper into what a segue is and how to write one for your storytelling emails.

Topics covered in this episode include:

• What a segue is and why it’s essential
• Why stories make such an impact
• Examples of segues to show you how simple it actually is
• How to write the perfect segue for your story

Segues and storytelling don’t have to be complicated. In fact, they are quite simple. Tune in to hear how to do it with the perfect segue!

Show notes are always available at https://www.kimkiel.com/podcast!

Resources Mentioned:

Join the Joy of Copy Club: www.kimkiel.com/copyclub

Let’s chat: [e-mail]

Listen to Episode 88: The anatomy of a great storytelling email: https://www.kimkiel.com/podcast-1/the-anatomy-of-a-great-storytelling-email

Listen to Episode 80 for a live example of story - segue - so what: https://www.kimkiel.com/podcast-1/how-to-remove-jargon-from-your-marketing-and-copywriting-and-why-its-a-must

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