Marketing Experimentation Strategy: Define and differentiate between experimentation and execution in marketing activities (episode #93)

How I Made it in Marketing

Coders are rewarded for writing new features, not for making their code as efficient as possible, Chirstopher Mims recently reported in The Wall Street Journal. According to the article, bloated software raises many risks, and costs the US alone $2.41 trillion due to cybersecurity issues, operational failures, and other problems.

It would be easy for me to sit here and point the finger at software developers, but are marketers any better? As we focus on getting campaigns out the door, new websites up, and hitting our numbers, what do we sacrifice?

Which is why I love this lesson from a recent podcast guest application – ‘Streamline processes to enable efficiency, smooth operations and get rapid results.’ Not shiny and exciting like new marketing tactics perhaps, but essential for a well-run organization.

So I invited that applicant – Tom Amitay, Co-founder & Chief Executive Officer, Entail (https://entail.ai/) – on How I Made It In Marketing to share the story behind that lesson, along with many more lesson-filled stories.

Stories (with lessons) about what he made in marketing

Here are some lessons from Amitay that emerged in our discussion.

• Define and differentiate between experimentation and execution in marketing activities
• Prioritize talent over experience when recruiting
• Provide talented yet inexperienced people with frequent, short training sessions and support as they tackle new challenges
• Capitalize on opportunities when they present themselves, even if you don't fully understand their potential value at first
• Streamline processes to enable efficiency, smooth operations and get rapid results
• Combine platform expertise with consultative service that builds client trust

Discussed in this episode

Get even more ideas from this episode by using the Transcript Tutor expert assistant in MECLABS AI (https://meclabsai.com/). It’s totally FREE to use (for now). MECLABS is the parent organization of MarketingSherpa.
Leadership Development: Network every day (podcast episode #72) (https://www.marketingsherpa.com/article/interview/leadership-development)

The Invisible $1.52 Trillion Problem: Clunky Old Software Everwhere (https://www.wsj.com/tech/personal-tech/the-invisible-1-52-trillion-problem-clunky-old-software-f5cbba27)

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This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages (https://meclabs.com/course/) free digital marketing course.

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