Bonus Episode: Mastering DTC and Competing with Big Brands with Scott Ohsman

Honest Ecommerce

Scott Ohsman has been working with brands for over 29 years in retail, online and has launched over 200 brands on Amazon.

Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC.

Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands.

In This Conversation We Discuss:

• [00:41] Intro
• [01:42] Managing new and old podcast equipment
• [02:34] Building an Amazon career from the ground up
• [03:51] Navigating retail shifts over 18 years
• [04:48] Managing business through Amazon’s complexities
• [05:49] Supporting small brands in a tough market
• [08:24] Recognizing signs to branch into Amazon
• [09:17] Pushing organic content to stay competitive
• [10:45] Debunking the myth of overnight success
• [11:47] Evaluating margins before jumping on Amazon
• [14:11] Navigating Amazon’s tough commodity landscape
• [15:11] Focusing on hero items for better visibility
• [16:37] Spending wisely to boost product discoverability
• [17:46] Avoiding common pitfalls on Amazon listings
• [19:04] Safeguarding against Amazon's listing restrictions
• [19:53] Mastering conversion rates and traffic insights
• [20:54] Understanding the impact of UPC errors on listings
• [22:47] Preventing issues with initial product setup
• [23:16] Exploring services at Quickfire
• [24:23] Hiring smart for different business models

Resources:

• Subscribe to Honest Ecommerce on Youtube
• Digital commerce agency built brand first quickfirenow.com/
• A show that covers brands, retail, e-commerce, digital advertising, Amazon, and more podcasts.apple.com/gb/podcast/always-off-brand/id1560745895
• Follow Scott Ohsman linkedin.com/in/scott-ohsman-861196a6/

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