Network Effect with Syncio

Hard Mode

Welcome to this episode of Hard Mode with Syncio Founder Jimmy Zhong in conversation with Tractor Ventures Co-CEO Matt Allen. Jimmy and Matt talk about the bootstrapped progression for Syncio, achieving network effect along the way

Syncio is on a mission to take commerce to its next stage - Collaborative Commerce. This is a world where merchants can seamlessly partner with other merchants to cross-promote and sell each others products, where merchants can grow together.

Syncio does this through real-time inventory, product, and order syncing across online stores. This reduces the immense time required to manage inventory across different shopfronts, ensuring all connected shopfronts have accurate stock levels to avoid overselling. 3000+ online stores use Syncio, syncing hundreds of millions of dollars in GMV on an annual basis.

Talking points:

• Jimmy’s beginnings in fashion
• The thing about marketplaces
• Pivoting to ethical and sustainable lifestyle fashion focus
• Creating and leaning on the network effect
• Shifting to full time focus on Syncio
• Launching into accelerator programs
• To go down VC path or to not go down VC path?
• The reality of the founder journey away from the shiny stuff
• Hard Mode
• An admiration for the growth of Singapore
• Creating a category: Collaborative Commerce

Links:

• Syncio
• Akagu
• Ethi
• Kookai
• Lee Kuan Yew
• Melbourne Accelerator Program
• Modern Singapore
• Patagonia
• Startmate
• Shopify

Online: www.syncio.co

www.tractorventures.com

Follow Tractor Ventures on Twitter: @tractorventures

This episode was hosted by Matt Allen: @mattallen