Monetising Creative Passion with Creatively Squared

Hard Mode

Welcome to this episode of Hard Mode featuring the Founders of Brisbane based visual content production platform Creatively Squared - Ruth Stephensen and Scott Thomas.

Companies like Johnson & Johnson, Unilever, Heineken and Google use the Creatively Squared platform to maximise their content budget and create original photos and videos at scale, via a highly engaged network of content creators who are a crucial part of the platform.

We talk about their experience building this three sided marketplace - flying around the world in the initial days to grow an enterprise client base, growing a business and a family together at the same time and helping creators monetise their passions.

Talking points:

• Creating a company from a community
• Ultra-affordability for everyday creatives to get started
• Developing a three sided marketplace between brands and creators
• The view on creating a category
• Where we are heading from a visual creative perspective
• Helping creators monetise their skills
• Can’t replace the value of face to face interactions with enterprise customers
• Some particularly hard mode moments
• Some insight into running a bootstrapped startup with your partner as a co-founder
• Loving the wins in the business
• What does the future look like?

Links:

• Creatively Squared
• Bootstrappers.com - How This Couple Built a $1 Million Life-Friendly Startup That Helps Visual Storytellers Monetize Their Passions
• Cisco
• Drift
• Heineken
• Johnson & Johnson
• Shopify
• Tractor Ventures

Online:

www.creativelysquared.com

Creatively Squared on Instagram: @creativelysquared

Creatively Squared on Twitter: @creativelysqrd

www.tractorventures.com

Follow Tractor Ventures on Twitter: @tractorventures

This episode was hosted by Garry Williams: @gwilliamsALTS