Artwork

Inhalt bereitgestellt von Georgiana Dearing. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Georgiana Dearing oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
Player FM - Podcast-App
Gehen Sie mit der App Player FM offline!

My Top Time Management Tip for Marketing Craft Food Brands

18:32
 
Teilen
 

Manage episode 357099983 series 2792654
Inhalt bereitgestellt von Georgiana Dearing. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Georgiana Dearing oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.

“If you want steady sales, you need steady marketing.” I heard this first from my friend and mentor, Ilise Benun, but I will never tire of sharing that bit of wisdom.
But what does steady marketing mean for the Good Food industry?
Well, it means many of the same things as for any business. A healthy, thriving, steady marketing program relies on five components:

  • Your sales strategy
  • Your annual marketing plan
  • A reasonable budget
  • A consistent schedule
  • Reliable systems for deploying your tactics

Steady is the operative word here. Many leaders, from large to small businesses alike, take marketing for granted. So many resources are invested in creating a product, and marketing often comes secondary to production. A common misconception is that sales will come naturally as long as products are made available.
Marketing draws buyers to you. Your products won’t sell if they can’t be found. You need a consistent schedule with reliable systems for deploying your tactics, all leading to what every business wants to achieve—sales and growth. This is why I see time-blocking as an integral part of creating a marketing plan.
As a leader of your own Good Food business, I know you’re juggling a lot of things at once. That’s why you can’t afford to lose time on those critical marketing projects. Segregating your activities into the right time blocks will help you efficiently manage your business and drive it toward success.
Virginia Foodie Essentials:

  • A healthy, thriving, steady marketing program relies on these five components: your sales strategy, annual marketing plan, a reasonable budget, a consistent schedule, and reliable systems for deploying your tactics. - Georgiana Dearing
  • As a leader, time management is one of the hardest things you may have to face. - Georgiana Dearing
  • Putting marketing on your calendar as a task to attend to is central to having a steady, consistent marketing machine that pulls prospects to you in ways that support your sales goals. - Georgiana Dearing
  • Living in a perpetual state of urgency can cause burnout and even result in some health issues. Time blocking is one tool that allows you to focus on specific functions of running your business during specified times. - Georgiana Dearing

Key Points From This Episode:

  • Like any other business, Good Food brands need a healthy, thriving, steady marketing program that relies on five components: sales strategy, annual marketing plan, reasonable budget, consistent schedule, and reliable systems for deploying tactics.
  • As a leader, it isn’t easy to manage time, so it is essential that you set an effective time management strategy.
  • Sometimes you can’t adhere to your time-blocking plan, especially in sickness, crisis, or other unexpected events, but it’ll help get you back on track.
  • Marketing projects won’t happen unless you prioritize them.
  • What time-blocking looks like for me and my business: Monday is for marketing, Tuesday’s for outreach, Wednesday is set for money, Thursday is for coaching, and Friday is for thinking and any overflow tasks.

Other Resources Mentioned:

Follow The Virginia Foodie here:

Support the show

  continue reading

85 Episoden

Artwork
iconTeilen
 
Manage episode 357099983 series 2792654
Inhalt bereitgestellt von Georgiana Dearing. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Georgiana Dearing oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.

“If you want steady sales, you need steady marketing.” I heard this first from my friend and mentor, Ilise Benun, but I will never tire of sharing that bit of wisdom.
But what does steady marketing mean for the Good Food industry?
Well, it means many of the same things as for any business. A healthy, thriving, steady marketing program relies on five components:

  • Your sales strategy
  • Your annual marketing plan
  • A reasonable budget
  • A consistent schedule
  • Reliable systems for deploying your tactics

Steady is the operative word here. Many leaders, from large to small businesses alike, take marketing for granted. So many resources are invested in creating a product, and marketing often comes secondary to production. A common misconception is that sales will come naturally as long as products are made available.
Marketing draws buyers to you. Your products won’t sell if they can’t be found. You need a consistent schedule with reliable systems for deploying your tactics, all leading to what every business wants to achieve—sales and growth. This is why I see time-blocking as an integral part of creating a marketing plan.
As a leader of your own Good Food business, I know you’re juggling a lot of things at once. That’s why you can’t afford to lose time on those critical marketing projects. Segregating your activities into the right time blocks will help you efficiently manage your business and drive it toward success.
Virginia Foodie Essentials:

  • A healthy, thriving, steady marketing program relies on these five components: your sales strategy, annual marketing plan, a reasonable budget, a consistent schedule, and reliable systems for deploying your tactics. - Georgiana Dearing
  • As a leader, time management is one of the hardest things you may have to face. - Georgiana Dearing
  • Putting marketing on your calendar as a task to attend to is central to having a steady, consistent marketing machine that pulls prospects to you in ways that support your sales goals. - Georgiana Dearing
  • Living in a perpetual state of urgency can cause burnout and even result in some health issues. Time blocking is one tool that allows you to focus on specific functions of running your business during specified times. - Georgiana Dearing

Key Points From This Episode:

  • Like any other business, Good Food brands need a healthy, thriving, steady marketing program that relies on five components: sales strategy, annual marketing plan, reasonable budget, consistent schedule, and reliable systems for deploying tactics.
  • As a leader, it isn’t easy to manage time, so it is essential that you set an effective time management strategy.
  • Sometimes you can’t adhere to your time-blocking plan, especially in sickness, crisis, or other unexpected events, but it’ll help get you back on track.
  • Marketing projects won’t happen unless you prioritize them.
  • What time-blocking looks like for me and my business: Monday is for marketing, Tuesday’s for outreach, Wednesday is set for money, Thursday is for coaching, and Friday is for thinking and any overflow tasks.

Other Resources Mentioned:

Follow The Virginia Foodie here:

Support the show

  continue reading

85 Episoden

Kaikki jaksot

×
 
Loading …

Willkommen auf Player FM!

Player FM scannt gerade das Web nach Podcasts mit hoher Qualität, die du genießen kannst. Es ist die beste Podcast-App und funktioniert auf Android, iPhone und im Web. Melde dich an, um Abos geräteübergreifend zu synchronisieren.

 

Kurzanleitung