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How Basketball Forever captivates the attention of hoops fans around the world
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In March, Basketball Forever announced the completion of a $4 million funding round led by Yolo Investments. Gambling industry veterans Paris Smith, Seth Young and Friends of Gaming News Canada Benjie Cherniak and Chris Grove were among the folks putting some dollars – and their faith in the digital sports media company. The successful round of fundraising, explained chief strategy officer Nick Kelland, was the result of pounding the pavement – including the halls of The Venetian during last fall’s Global Gaming Expo in Las Vegas.
Kelland was our special guest on the latest episode of the Gaming News Canada Show to answer our enquiries about BF’s journey through the worlds of startups, social media, sports media/content, fantasy sports, free-to-play gaming, and sports wagering. Kelland also explained the company’s success in attracting millions of hoops aficionados from Down Under, in the U.S., Canada and other parts of the planet. And, of course, we asked about the Caitlin Clark effect on the growing popularity of women’s basketball with the betting public.
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