Manage episode 319694260 series 2640841
In this episode, I talked to Tim Godfrey, Chief Marketing Officer at the Professional Triathletes Organization, about the strategic marketing aspects of how the PTO wants to grow the sport of triathlon.
The ambitious self-starter with a passionate and dedicated interest in sport, media, and entertainment gained an excellent track record working for internationally renowned media businesses and sports organizations over the years. Tim was previously CMO at SailGP, Sports Partnerships Director for ITN Productions, and Head of Media at FIA Formula E, now one of the fastest-growing sports out there.
In this podcast, we talked about different revenue streams and how the PTO plans to grow these, off-race content production and the brainstorming process of ideas, what an athlete can learn for his marketing by the professionalism of the PRO and much more.
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