Greenlighting your marketing strategy with a winning deck, with Shea Cole

Funnel Reboot podcast

Episode 203:

How many words does a message need to be for it to be useful? Would you believe under 35 words, or under 160 characters? Here are some examples:

Abraham Lincoln's Gettysburg address: “We cannot dedicate. We cannot consecrate we cannot hallow this ground. The world will little note nor long. Remember what we say here, but it can never forget what they did here.”

Suffragette leader Emmeline Pankhurst declared, “We are here not because we are law-breakers; we are here in our efforts to become law-makers.”

Henry David Thoreau, in his book Walden, on experiencing Nature should be accessible to all, regardless of social or economic status. “The setting sun is reflected from the windows of the almshouse as brightly as from the rich man's abode”.

JFK “the goal, before this decade is out, [is] of landing a man on the moon and returning him safely to earth.”

Pierre Trudeau: proposed in 1967 that Canada should decriminalize homosexuality. He said “The view we take is, there's no place for the state in the bedrooms of the nation.”

Hilary Clinton 2008 when she lost out to Barack Obama for the nomination to run for president said "we weren't able to shatter that highest, hardest glass ceiling this time," but added proudly, "it's got about 18 million cracks in it," a tally of her primary votes.

Having heard those, you’ll agree that this is doable.

Someone who believes a concise strategy is what it takes to lead people

What’s more, she believes we must show them this learned skill so they can craft their strategies and develop into leaders themselves. Our guest is storyteller, a framework-maker, a brand-builder, who talks about strategy, communication skills, and how to forge your own path. She is the CMO for a security technology firm called Field Effect. Shea Cole is a wife and mom and a 2024 Recipient Ottawa’s top 40 under forty.

Timestamps/Chapters:

00:00:00 Intro

00:04:23 Welcome Shea Cole

00:11:27 Build deck & meeting around vision

00:18:04 Slide 1

00:29:20 PSA

00:30:00 Slides 2 through 6

00:36:25 Adding parts that turn strategy into dollars

00:46:06 Contacting Shea

Links to everything mentioned in the show are on the Funnel Reboot site's page for this episode.