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540: In Retrospect - They Made $1 BILLION Selling Toothpaste | HiSmile
Manage episode 452616880 series 62727
In just nine years, Nik Mirkovic and Alex Tomic built their smile care brand into a category disruptor on track to earn over a billion in annual revenue by next year. Mirkovic and Tomic don’t want shortcuts, so they’ve remained bootstrapped since they started Hismile at ages 19 and 20. Hismile’s teeth-whitening kit has become an internet sensation, making the brand a favorite among influencers and celebrities. But the co-founders aren’t resting on success. They want to make Hismile a category champion and take on businesses with an extra century of experience.
Listen to Nathan, Nik, and Alex discuss:
Why living on the Gold Coast keeps them focused
Growing up together and having a passion for competition
Narrowing in on teeth whitening as a problem to solve
Formulating their first product and its overnight success
Bringing R&D in-house and shifting their business model
Why character matters more than experience
Taking on category giants like Colgate and Crest
Why they have no plans to sell
And much more product development advice...
Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders.
If you loved this conversation and learned something new, rate and review this episode.
Stay in touch with us, follow foundr on your favorite platform:
550 Episoden
Manage episode 452616880 series 62727
In just nine years, Nik Mirkovic and Alex Tomic built their smile care brand into a category disruptor on track to earn over a billion in annual revenue by next year. Mirkovic and Tomic don’t want shortcuts, so they’ve remained bootstrapped since they started Hismile at ages 19 and 20. Hismile’s teeth-whitening kit has become an internet sensation, making the brand a favorite among influencers and celebrities. But the co-founders aren’t resting on success. They want to make Hismile a category champion and take on businesses with an extra century of experience.
Listen to Nathan, Nik, and Alex discuss:
Why living on the Gold Coast keeps them focused
Growing up together and having a passion for competition
Narrowing in on teeth whitening as a problem to solve
Formulating their first product and its overnight success
Bringing R&D in-house and shifting their business model
Why character matters more than experience
Taking on category giants like Colgate and Crest
Why they have no plans to sell
And much more product development advice...
Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders.
If you loved this conversation and learned something new, rate and review this episode.
Stay in touch with us, follow foundr on your favorite platform:
550 Episoden
Alle Folgen
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1 551: From $0 to $30M in 3 Years Selling Fashion | Aimee Smale [VIDEO] 1:01:25
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1 550: He Went From $0 to $50M Selling THIS Product | Mike Smith [VIDEO] 1:03:27
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1 541: They Sell 1 Million Bottles of Alcohol a Year | Matt Jones 1:14:34
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1 540: In Retrospect - They Made $1 BILLION Selling Toothpaste | HiSmile 1:00:05
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