The Most Effective Framework to Attract Local Clients

For Impact Podcast with Jared Erni

About The Guest(s):

The guest for this episode is Jared Erni, the host of the For Impact podcast. He is an expert in helping impact-driven entrepreneurs create positive change in their communities. Jared shares his insights and ideas to help entrepreneurs amplify their impact and achieve success on their own terms.

Summary:

In this episode, Jared introduces the concept of Attraction Stacking, a framework that helps local businesses accelerate their marketing results. He explains that many businesses struggle with their marketing because they focus on getting more traffic without addressing the root cause of their marketing not working. Jared emphasizes the importance of having a strong offer strategy, a good sales funnel, and smart traffic to generate more leads and sales. He also highlights the power of Google business profiles and local search ads as effective sources of smart traffic. By implementing the Attraction Stacking framework, local businesses can create a system that magnifies their marketing results and allows them to scale their business effectively.

Key Takeaways:

• Attraction Stacking is a framework that helps local businesses accelerate their marketing results.
• Focus on creating a strong offer strategy that competes on value rather than discounting prices.
• Use a sales funnel to convert traffic into leads and sales more effectively than a traditional website.
• Leverage smart traffic sources with high buying intent, such as Google business profiles and local search ads.
• Implement retargeting campaigns to nurture leads and convert them into customers.

Quotes:

• "Rather than focusing on more traffic first, focus on offer strategy. Keep your price high, but create more value."
• "Traditional websites do a poor job of converting traffic into leads and sales. Use a sales funnel instead."
• "Your Google business profile is your biggest opportunity for smart traffic. Near me search has increased over 900%."
• "Retargeting campaigns can be more effective than getting new traffic. Focus on nurturing the leads you already have."

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