FMN 028: The Smart Approach to Developing Food Products with Barr Hogen

Food Marketing Nerds Restaurant and CPG Marketing Podcast

We’re changing gears a little bit in today’s episode, and I think you'll really enjoy it. On the show, we have Barr Hogen, owner of Barr-None Consulting, and we’re going to talking about developing food products with an approach that sets you up for success.

It today's episode, we talk with Barr about her expertise in developing food products that appeal to a specific target demographic’s flavor preferences. Barr is a product development consultant with an extensive background in creating healthy, and delicious food and beverage products.

Before spending nine years at Odwalla creating products they still sell today, Barr helped open one of, if not the first, whole foods restaurants in San Francisco. In other words, Barr was creating nutritious products way before it was trendy.

In this episode, you’ll learn:

• What flavor profiles you should focus on if you want to market to millennials vs. baby boomers
• How to approach product development differently if you’re planning to sell mass market
• What Barr tells every food entrepreneur with a new product idea

And plenty more…

Let’s go chat with Barr.

Resources from the Episode:

• Blood, Bones & Butter
• Kitchen Confidential
• Life on the Line
• Barr's Website
• Barr's Twitter