iHeartRadio Communities - Myra Biblowit (Breast Cancer Research Foundation), John Zogby (John Zogby Strategies)

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• Myra Biblowit, Breast Cancer Research Foundation President & CEO. Biblowit talked about what makes BCRF unique and the biggest changes in breast cancer research over the last two decades. She discussed some of the challenges facing the breast cancer community in the face of the COVID-19 pandemic and how listeners can best help support BCRF.
• John Zogby, Founder & Senior Partner John Zogby Strategies. Zogby is a pollster, author, trend-spotter, and thought leader. He’s widely regarded as one of the most accurate pollsters in the world and discussed the strategies and accuracy of polling in 2020 in both local and national elections and the pandemic’s effect on polling participation. He talked about how every campaign – whether political, public relations, branding, or capital development – needs a well-crafted survey and data to discover the strengths, weaknesses, opportunities and threats that lie ahead.