Heidi Muller - Adventure Racing Through The World

Expedition Business

When it comes to inspiring entrepreneurs in South Africa, Heidi Muller, has taken this challenge to a whole new adventure. An adventure race to be exact. And she is not going to settle for runner-up!

As CEO of the Adventure Racing World Series (AR World Series), Heidi Muller has expanded this global series of Adventure Racing events by building relationships, sharing her knowledge and experience, mentoring race directors, and infusing her commitment to the sport into every interaction. With more than 25 years in sport and business, navigating the way forward for the global AR World Series brand is a new era for this visionary businesswoman.

Over the many years, Adventure Racing has taught Heidi lessons and skills that she implements in her daily life – from raising her children, nurturing friendships, and developing partnerships, to confronting challenges, and running her business.

Her ambitious drive together with her experience in business, and as a competitor and Race Director establishes her pedigree and sets Heidi apart as a woman leading the way with the global Adventure Racing World Series brand under her stewardship.

Christél Rosslee-Venter had the privilege of talking to Heidi about the highs & lows of her entrepreneurial challenge.

1. Would you consider writing a book about your romantic endeavors with adventure racing?
2. Do you agree with Magda Wierzycka, who talks openly in her autobiography
   Magda about the value of making an effort with your appearance, even though you often find yourself in some pretty rough terrain?
3. How do you manage to bring up your children in such a hectic, nomadic lifestyle?

4. What are the fun & exciting ways that you use to regroup, refocus & rejuvenate?

5. If you could be your 20-year-old self again …. And you could change anything …. What would that be?

and a whole lot more.

Heidi also talks extensively about the value that her mother and God play in her business journey! A story in progress.

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