LIFTS Episode 42 - Client Connectivity, Strength Training's Surge in Popularity | Jack Thomas | The Fit Guide

Escape Your Limits

On this LIFTS podcast, Escape Fitness CEO, Matthew Januszek and Mo Iqbal, Founder & CEO of SweatWorks are joined by Jack Thomas, Co-Founder of The Fit Guide, the only global, independent rating system for premium fitness clubs and studios.

This episode discusses The Fit Guides comprehensive report on fitness industry standards, evaluating global clubs across various modalities. This episode delves into exploring the importance of client connection, the continued boom in popularity of strength training, driven by consumer demand and research on longevity, and the opportunities that the boutique fitness sector has still to maximize.

Matthew, Mo and Jack debate learnings from other sectors who traditionally evolve and innovate more quickly than the fitness industry, training modalities and brands that are performing better than others and regional differences that impact fitness industries internationally.

Key topics discussed include:

• Drawing learnings from the hospitality sector.
• How CrossFit got more people into strength training.
• The opportunities in the boutique fitness sector.
• Peloton and Planet Fitness shift focus to strength training.
• Strength training and its continued growth in popularity.
• Gen Z; the most informed population in regards to health and fitness.
• Opportunities within Yoga and Pilates modalities.
• Breaking down the member journey to boost engagement.

To learn more about Jack Thomas and The Fit Guide, click here:

https://thefitguide.com/

https://www.linkedin.com/in/fitnessbusinessasia/

https://www.instagram.com/jacktbase/

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0:00 Intro

2.44 Reports created by The Fit Guide

4.45 Current state of the Fitness Industry

6.10 Peloton and Planet Fitness shift focus to strength training

6.29 Global trend of strength training

13.45 Planet Fitness launch Strength Plus app

17.16 Impact of CrossFit and functional training

17.28 Boutique fitness and client connection

18.03 Regional differences in fitness modalities

20.22 The importance of connecting with your clients

26.42 Challenges and opportunities in boutique fitness