Gehen Sie mit der App Player FM offline!
Entertainment Marketing - Event Marketing and Digital Marketing by Laurent Lootens - Lapin Quotidien
«
»
The Concept of Social TV and the rise of Entertainment Marketing - How Brands Should Behave on Social Media - KEYNOTE for MPI BELGIUM
Manage episode 221734128 series 1909623
Brands are egocentric when they post on social media. They post classic advertisements on their social media accounts, without being really customer centric.
In this keynote for MPI Belgium, I talk about the concept of Social TV. A way of entertaining your customers within your brand DNA. I talk about how brands should stop interrupting their customers, but should start entertaining.
Hope you enjoy!
36 Episoden
The Concept of Social TV and the rise of Entertainment Marketing - How Brands Should Behave on Social Media - KEYNOTE for MPI BELGIUM
Entertainment Marketing - Event Marketing and Digital Marketing by Laurent Lootens - Lapin Quotidien
Manage episode 221734128 series 1909623
Brands are egocentric when they post on social media. They post classic advertisements on their social media accounts, without being really customer centric.
In this keynote for MPI Belgium, I talk about the concept of Social TV. A way of entertaining your customers within your brand DNA. I talk about how brands should stop interrupting their customers, but should start entertaining.
Hope you enjoy!
36 Episoden
Alle Folgen
×Willkommen auf Player FM!
Player FM scannt gerade das Web nach Podcasts mit hoher Qualität, die du genießen kannst. Es ist die beste Podcast-App und funktioniert auf Android, iPhone und im Web. Melde dich an, um Abos geräteübergreifend zu synchronisieren.