Transparency, Innovation, and Success: The Journey of Barrell Craft Spirits

EmbellishPod

Hey folks, in this episode of The Embellish Pod, I had the pleasure of chatting with Lindsey from Barrell Craft Spirits. We covered a lot of ground, discussing the exciting developments happening at Barrell, including the opening of their blending facility and the launch of their new bottom price product, the Foundation series. Lindsey also shared insights into their New Year series and the upcoming release of a Mizunara cask finish bourbon.

We started off by talking about the new facility and Lindsey mentioned the speakeasy area that they have, which sounds like a hidden gem for barrel picks and special tastings. She also mentioned that they are building out a retail store within the facility, where they will offer exclusive batches and special sales.

Next, we delved into the recent recognition that Barrell has received, with their rye batch four and bourbon batch 35 making it onto Fred Minnick's top 100 list. Lindsey expressed her excitement about the recognition and highlighted the unique characteristics of these blends.

We then shifted our focus to the new addition to Barrell's lineup, the Foundation series. Lindsey explained that this is a five-year, 100 proof bourbon that is designed to be more accessible and versatile for both neat sipping and cocktail mixing. She emphasized that despite its age statement, the Foundation bourbon drinks much older and offers a rich and balanced flavor profile.

Moving on, we discussed the New Year series, which features a blend of bourbons from eight different states. Lindsey highlighted the complexity and fruit-forward nature of this blend, which is aged between five and 15 years. She also mentioned that Barrell plans to release two batches and two cask finish bourbons each year, with the upcoming release being a Mizunara cask finish.

We wrapped up the conversation by reflecting on the success of Barrell in the past year and the direction they are heading. Lindsey expressed her satisfaction with the growth and maturity of the brand, as well as their commitment to transparency and innovation.

Overall, it was a fantastic conversation with Lindsey, and I'm excited to see what the future holds for Barrell Craft Spirits. Make sure to check out their new releases and keep an eye out for their upcoming projects. Cheers!

🔗 Links:

https://www.barrellbourbon.com/
http://www.facebook.com/barrellbourbon
http://instagram.com/barrellbourbon
https://www.youtube.com/c/barrellbourbon
https://www.linkedin.com/company/barrell-craft-spirits

🎧 Listen to the full episode to get an insider's look at the craft of whiskey making, the importance of barrel selection, and the future of the whiskey industry from the perspective of a brand owner. Don't forget to subscribe for more industry insights!

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